The brand were falling behind their forecasted goal for 2022 and started questioning why we weren’t achieving results. Originally, we weren’t involved in their forecasting for Amazon and soon discovered they were basing growth figures off 2020/21 when covid 19 caused high spikes in sales for the immunity supplement brand.
Alongside their aggressive sales goals, they also wanted to make Amazon profitable at a Total ROAS of 3.5. Supplements is a saturated category, however 8greens were sitting on a bed of rich founder-led creatives capable of disrupting the market.
We’d been managing both Sponsored Ads and DSP Display for 8greens since August 2020. We utilised our proprietary tech, Amerge Engine, to combine both ad products for a ‘better together’ approach. When 8greens stopped hitting their sales goal in 2022, we took a step back and helped leadership rethink their Amazon forecast by utilising the Seller API and tracked 2019 sales data (before covid 19) across category trends.
Our new forecast gave a realistic representation on the sales potential of the category, ensuring ‘sales’ and ‘marketing’ budgets be split out. The budget saved is now funding DSP Video campaigns with a goal to increase branded searches and awareness. Our proprietary tech dashboard, Amerge View, allows us to track specific performance levels of each individual ASIN on organic and ad-attributed sales. We’ve also integrated AMC into our dashboard to help track the attribution of each ad product when reviewing performance. It’s worth noting our unique partnership with 8greens and another Agency who manage the Seller account, actively utilizing our dashboard for analysis of the portfolio. Since reforecasting, we’re consistently hitting the new Total ROAS goal of 3.5.
