Amerge Tech & Analytics
At Amerge, we’re at the forefront of leveraging all of Amazon’s advanced technology. We utilise all relevant data sources and API’s, Amazon Marketing Cloud and Amazon Marketing Stream. We’ve also developed our own proprietary tech solutions including Amerge Engine and Amerge View to ensure the best results for our clients, leveraging our expertise built on over 150+ years of collective ex-Amazon experience.
What is unique about Amerge Tech?
Human Element
Our team consists of highly skilled professionals with an extensive Ex-Amazon experience on all levels of our organization. Your campaigns are meticulously planned by our experts and only then are executed using our state-of-the-art technology. You will always have a contactable Amergent overseeing and managing your campaigns and Amazon business.
Proprietary Technology
We are at the forefront of Amazon updates and always ready to implement the latest features of AMC and Amazon APIs.
We then process & enrich the data with our own proprietary Tech and optimization models. The result is a unique and ever evolving solution that sits on the forefront of Amazon technology.
Amazon Ads Advanced Partner
Amazon Ads Advanced Partner status confirms our expertise and qualifies our agency for added benefits, including access to select beta programs and tailored training on campaign strategies and new product releases. Rest assured, your campaigns are in the best hands.
Empower Your Decision-Making
With Amerge View Insights
Incremental Approach
At Amerge, we emphasize the incremental approach that focuses on driving sales that would not happened without advertising, as opposed to chasing the highest ROAS.
This approach enables a comprehensive assessment of the effectiveness and genuine return on advertising spend (total ROAS) for your Amazon Ads campaigns. By focusing on incremental sales, we are able to make well-informed decisions regarding budget allocation, campaign optimization, and overall advertising strategy.
Path To Conversion
By breaking down the path to conversion, AMC provides granular insights into customer behaviour, enabling marketers to optimize strategies by tailoring campaigns to specific touchpoints that resonate most with their audience.
Scroll down for a sample report segment showcasing some of the key values and touchpoints that we visualize.
Amerge Engine & Amazon Marketing Stream
Amerge Engine is our proprietary optimisation suite which allows us to automate everything from campaign creation, optimisation, and bidding for both Sponsored Ads and DSP.
Amazon Marketing Stream provides hourly performance data for optimisation and reporting (coming soon for DSP).
This allows Amerge Engine to stay in sync with the most recent advertising signals and to react instantaneously to changes
in advertising performance and actions of competitors.
Amazon Marketing Cloud
AMC goes beyond basic analytics by offering granular data on ad performance. You can track individual customer journeys, understand which touchpoints are most effective, and determine the typical conversion time. This allows you to tailor your marketing strategies for optimal results.
Some of the main AMC insights include:
- See the full customer journey
- Explore cross-channel attribution
- Privacy-Focused Analytics
- Detect product cannibalization risks
- Identify the impact of top funnel advertising
- Optimize Ad Spend for Better ROAS
- Measure effectiveness of retargeting campaigns
Actionable reporting with Amerge View
Amerge View is our proprietary reporting suite which pulls all available Amazon data sources into a powerful and easy-to-read dashboard. It allows you to see everything from individual line item performance to total retail sales and even ad spend and total retail sales down to an individual ASIN level.
Measure what matters:
- All of the advertising and retail data in one place
- Harmonized and simplified, refreshed daily
- Dynamic data visualization Tool – custom charts
- Includes all of the Amazon metrics, Amerge created metrics and tailor-made metrics for specific clients
Forecasting & Strategic Planning
We encourage brands to utilize our forecasting model for strategic planning. Our forecast methodology uniquely combines one’s past Amazon performance data with category performance data to deliver multi-scenario forecasts that consider both historical performance trends and category growth opportunity.
Coupled with the ability to adjust for real-world effects, such as diminishing returns, and our commitment to best practice measures like reforecasting, Amerge forecasting is primed to help you succeed with Amazon.
- Our service delivers multiple variants of growth, while being transparent about diminishing returns and one’s expectations of what is possible.
- Serves as a starting point for Amazon Ads budget planning in view of agreed-upon goals set off the back of forecasting.
- Supports reforecasting, where we can readdress past forecasts with new data and course-correct if necessary.
All of the above enables us to design a personalized and robust tech solution that works for our clients.
Example of a Path to Conversion report in Amerge view
Path to conversion by
campaign Group
Path to Conversion by Campaign Group shows how users move between Campaign Groups on their path to conversion, and the respective ad-attributed metrics of those paths.
Conversion Path | Ad Spend | Unique Users | Purchases | PR | Ad Sales | ROAS | NTB Ad Sales | NTB ROAS | NTB % |
|---|---|---|---|---|---|---|---|---|---|
Total | 32,052.15 | 3,608,219 | 26,335 | 0.73% | 177,915.78 | 5.55 | 111,282.65 | 3.47 | 62.55% |
DSP | 7,392.95 | 1,990,871 | 2,268 | 0.11% | 15,318.00 | 2.07 | 9,445.16 | 1.28 | 61.66% |
DSP > SP | 1,866.91 | 150,675 | 1,385 | 0.92% | 8,344.29 | 4.47 | 6,084.13 | 3.26 | 72.91% |
SP | 1,843.48 | 635,309 | 938 | 0.15% | 5,176.81 | 2.81 | 4,070.51 | 2.21 | 78.63% |
Prime Video > SP > SB | 1,783.39 | 37,298 | 1,418 | 3.80% | 8,554.24 | 4.80 | 6,223.43 | 3.49 | 72.75% |
DSP > SP > SB | 1,464.29 | 19,654 | 1,607 | 8.18% | 11,061.08 | 7.55 | 6,990.55 | 4.77 | 63.20% |
Amerge Tech Case studies
SONY
Sony partnered up with Amerge to tap into our innovative AMC Pro offering. Custom grouping in AMC Pro allowed us to detangle Sony’s campaign data, giving us insights to take forward for future movie launches. After implementing AMC-driven recommendations Sony’s conversion rate improved by 190%, to 2.0728%, with 141,350 conversions out of 6,819,420 unique users.
FISHER
In addition to the standard metrics that we can get through the DSP campaign, we aimed to furnish the client with richer insights, therefore we decided to additionally run a Brand Lift Study. The study proved to be remarkable, delivering not only impressive results but also complementing the outstanding performance of the DSP awareness campaign.
MAGID
Explore the AMC Case Study focused on the B2B segment for our US client Magid – North America’s leading provider of personal protective equipment (PPE) and safety solutions. We’ll delve into the strategies we employed to leverage Amazon Marketing Cloud and ensure that the DSP spend delivered exceptional results.
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Amerge Tech Q4 2024 Highlights
As we enter 2025, we proudly reflect on the remarkable progress made in Q4 2024. These highlights showcase the strides in enhancing external-facing solutions and internal advancements, setting the stage for continued innovation and success in the new year.
Attribution without attributing
In this article we’re talking about “Incrementality Analysis” – a method that goes beyond traditional attribution models and answers the crucial question: Would the purchase have happened if we didn’t run the ads?