Amerge Creative Services

The perfect place to showcase your brand story, products, and everything you have to offer. It enables you to highlight seasonal offers such as Black Friday, Prime Day or Christmas, etc.

The brand store consists of pages, and modules that vary in size, function, or design and you can create as many pages as you want, with as many modules as you want. The only condition that is required is to be Brand registered with Amazon and have access to the Advertising console.

A+ Content allows you to create engaging and informative product detail pages on Amazon. There are two types of A+ Content:

A+ Standard:

• Consists of 5 modules
• Split by a small white line/divider
• Does not feature a video module
• Cannot upload a second mobile-optimized version
• Accessible to everyone on Amazon

A+ Premium – is a bit more premium-looking version of A+ Standard, which has more features and possible modules:

• Consists of 7 modules
• Appears to be in 1 piece, without module splits
• Can feature a video module
• Can upload a second mobile-optimized version
• Not accessible to everyone on Amazon (can be achieved by Sellers or bought by Vendors)

There are only examples of DSP creatives. We will provide you with a full set.

DSP allows brands to reach customers on and off Amazon whilst targeting customers through first party data.

• Custom REC (Responsive E-commerce Creative): We will provide a set of four banners in different sizes that can be uploaded to Amazon and used to create a variety of ad combinations. Price, product name, and CTA (call to action) buttons are visible on all RECs. 
  
  
• DSP Static Banners: Similar to Custom RECs, we will provide a set of ten banners in different sizes that can be used anywhere on Amazon pages. These are final banners that do not feature price but do feature copy and a CTA (call to action). DSP Static Banners can also be used outside of Amazon.
  
  
• DSP Fire Tablets: We will provide a set of two banners (horizontal and vertical) that appear as full-screen Fire Tablet wake screens. DSP Fire Tablets feature copy and a CTA (call to action), just like regular DSP banners.
  
  
• DSP Animated Banners: In addition to static creatives, we also offer animated banners and motion graphics. These are the most engaging types of DSP creative and have the highest click-through rate. 

We offer two types of product photography and videography services:

• Hero/white background: This is a simple product photoshoot on a white background, from various angles and shots to capture various details of the product. These photos can be used as HERO images or as part of other creatives. In the case of the video, we are talking about a 360° turn on a white background. This is a great way to showcase the product from all angles.
  
  
• Lifestyle: We take photos and videos in real-life situations to show customers how the product might be used. We work with you to develop a creative brief and hire extras if needed.

We can optimize your hero image on a white background to highlight the most important details without deceiving customers. We can also do this without adding any additional details or altering the packaging in any way.

For secondary images, we have even more flexibility since they don't have to be on a white background. We can use a variety of techniques to highlight the product's most important features in a modern and appealing way.

Get in touch today for a free Amerge Creative Services audit.