Services - Amerge

Our Services

Brands, Vendors, and Third-Party Sellers look to Amerge with the goal to achieve sustainable growth on Amazon by boosting total sales, reducing operational costs, driving incremental customers, and expanding into new markets.

Amerge Ads

Our ex-Amazon approach means we understand the full customer journey. Combining human planning with our proprietary technology, we reach the most efficient target group for your customers. We use the latest tools including Amazon Marketing Stream, which helps us pull real time, intra-day campaign insights and Amazon Marketing Cloud to review customer touch points between each ad product. Our campaigns are powered by Amerge Engine; proprietary technology which automates Sponsored Ads and DSP optimizations. This allows for various features including single keyword, single campaign set up per product (ASIN), budget redistribution, campaign creation and pausing, best seller rank integration, and dayparting. Amerge Engine for DSP (BETA) allows a single line item per ASIN for deep and granular campaign structures.

Amerge Selling Partner

We have Vendor and Seller Central experts managing your full retail business, including strategy planning and launch into new markets. Our services range from Purchase Order and Catalogue Management, Invoicing, Operational Performance, Strategy Consulting and Merchandising.

Our in-house Vendor & Seller Managers have over 14+ years of ex-Amazon Vendor & Seller team knowledge on Amazon Retail.

Amerge Creative Services

We provide professional design & asset creation. We build unique Brand Stores, A+ content, Amazon spec ad banners, or engaging video and product photography to build your brand’s story on Amazon and accelerate your growth.

Explore our Amerge Creative Services portfolio.

Amerge Tech

We’ve developed our proprietary tech solutions to ensure the first-in-class experience for our clients and leverage our expertise built on over 150 years of collective ex-Amazon experience.

Amerge View: Amerge View is our proprietary reporting suite which pulls all available Amazon data sources into a powerful and easy-to-read dashboard. It allows you to see everything from individual line item performance to total retail sales and even ad spend and total retail sales down to an individual ASIN level.

It pulls in the following data sources:

Amazon Ads API: All Advertising reporting metrics for Sponsored Ads, DSP, and Branding campaigns.

Selling Partner API: Integrates Total Retail Sales Metrics

Amerge Engine: Amerge Engine is our proprietary optimisation suite which allows us to automate campaign creation allowing us to create campaigns on an individual product level on both Sponsored Ads and DSP (DSP launching Q4 2023).

Amazon Marketing Cloud: This allows access to ‘log level data’ which means after customers have interacted with your ads we can see what actions those customers take afterwards in a GDPR-compliant way.

Amazon Marketing Stream: Amazon Marketing Stream provides hourly Sponsored Ads setup and performance data (coming soon for DSP data). This allows Amerge Engine to stay in sync with the most recent advertising signals and to react instantaneously to changes in advertising performance and actions of competitors.

AMC: Amazon Marketing Cloud allows us to see what actions customers have taken after engaging with your ads, our full suite includes:

Full customer journey, from first touch to conversion on all Amazon Ad Products.

Weighted conversion and/or multi-touch attribution so advertisers can see the full impact of Amazon Advertising in your media mix.

Customer Lifetime Value

Custom Ad Group Reporting e.g. Branding vs Sales strategies

Integration of 1st Party Data Sets

Amerge Creative Services

Amerge Creative Services is a one-stop-shop design department offering everything you might need for Amazon. From Brand Store to A+ content, DSP creatives, or even new photos and video production. With Amerge Creative Services, you can receive a hands-off experience when it comes to improving your current creative content on Amazon.

Brand Store

The perfect place to showcase your brand story, products, and everything you have to offer. It enables you to highlight seasonal offers such as Black Friday, Prime Day or Christmas, etc.

The brand store consists of pages, and modules that vary in size, function, or design and you can create as many pages as you want, with as many modules as you want. The only condition that is required is to be Brand registered with Amazon and have access to the Advertising console.

A+ Content

A+ Content allows you to create engaging and informative product detail pages on Amazon. There are two types of A+ Content:

A+ Standard:

Consists of 5 modules
Split by a small white line/divider
Does not feature a video module
Cannot upload a second mobile-optimized version
Accessible to everyone on Amazon

A+ Premium – is a bit more premium-looking version of A+ Standard, which has more features and possible modules:

Consists of 7 modules
Appears to be in 1 piece, without module splits
Can feature a video module
Can upload a second mobile-optimized version
Not accessible to everyone on Amazon (can be achieved by Sellers or bought by Vendors)

DSP Creatives

There are only examples of DSP creatives. We will provide you with a full set.

DSP allows brands to reach customers on and off Amazon whilst targeting customers through first party data.

Custom REC (Responsive E-commerce Creative): We will provide a set of four banners in different sizes that can be uploaded to Amazon and used to create a variety of ad combinations. Price, product name, and CTA (call to action) buttons are visible on all RECs.
DSP Static Banners: Similar to Custom RECs, we will provide a set of ten banners in different sizes that can be used anywhere on Amazon pages. These are final banners that do not feature price but do feature copy and a CTA (call to action). DSP Static Banners can also be used outside of Amazon.
DSP Fire Tablets: We will provide a set of two banners (horizontal and vertical) that appear as full-screen Fire Tablet wake screens. DSP Fire Tablets feature copy and a CTA (call to action), just like regular DSP banners.
DSP Animated Banners: In addition to static creatives, we also offer animated banners and motion graphics. These are the most engaging types of DSP creative and have the highest click-through rate.

Product Photography and Videography

We offer two types of product photography and videography services:

Hero/white background: This is a simple product photoshoot on a white background, from various angles and shots to capture various details of the product. These photos can be used as HERO images or as part of other creatives. In the case of the video, we are talking about a 360° turn on a white background. This is a great way to showcase the product from all angles.
Lifestyle: We take photos and videos in real-life situations to show customers how the product might be used. We work with you to develop a creative brief and hire extras if needed.

PDP Images

We can optimize your hero image on a white background to highlight the most important details without deceiving customers. We can also do this without adding any additional details or altering the packaging in any way.

For secondary images, we have even more flexibility since they don't have to be on a white background. We can use a variety of techniques to highlight the product's most important features in a modern and appealing way.

Get in touch today for a free Amerge Creative Services audit.

Brand Store

A+ Content

A+ Content allows you to create engaging and informative product detail pages on Amazon. There are two types of A+ Content:

A+ Standard:

Consists of 5 modules
Split by a small white line/divider
Does not feature a video module
Cannot upload a second mobile-optimized version
Accessible to everyone on Amazon

A+ Premium – is a bit more premium-looking version of A+ Standard, which has more features and possible modules:

Consists of 7 modules
Appears to be in 1 piece, without module splits
Can feature a video module
Can upload a second mobile-optimized version
Not accessible to everyone on Amazon (can be achieved by Sellers or bought by Vendors)

DSP Creatives

There are only examples of DSP creatives. We will provide you with a full set.

DSP allows brands to reach customers on and off Amazon whilst targeting customers through first party data.

Custom REC (Responsive E-commerce Creative): We will provide a set of four banners in different sizes that can be uploaded to Amazon and used to create a variety of ad combinations. Price, product name, and CTA (call to action) buttons are visible on all RECs.
DSP Static Banners: Similar to Custom RECs, we will provide a set of ten banners in different sizes that can be used anywhere on Amazon pages. These are final banners that do not feature price but do feature copy and a CTA (call to action). DSP Static Banners can also be used outside of Amazon.
DSP Fire Tablets: We will provide a set of two banners (horizontal and vertical) that appear as full-screen Fire Tablet wake screens. DSP Fire Tablets feature copy and a CTA (call to action), just like regular DSP banners.
DSP Animated Banners: In addition to static creatives, we also offer animated banners and motion graphics. These are the most engaging types of DSP creative and have the highest click-through rate.

Product Photography and Videography

We offer two types of product photography and videography services:

Hero/white background: This is a simple product photoshoot on a white background, from various angles and shots to capture various details of the product. These photos can be used as HERO images or as part of other creatives. In the case of the video, we are talking about a 360° turn on a white background. This is a great way to showcase the product from all angles.
Lifestyle: We take photos and videos in real-life situations to show customers how the product might be used. We work with you to develop a creative brief and hire extras if needed.

PDP Images

Why Amerge?

01 Amazon Ads Advanced Partner

This qualifies our agency for added benefits, including access to select beta programs and tailored training on campaign strategies and new product releases.

02 Proprietary tech dashboard and optimization tool

Amerge View is our fully integrated reporting solution which pulls data from every major Amazon data source and consolidates into an easy to read reporting dashboard, powered by our in-house proprietary optimisation tool Amerge Engine.

03 Free of Charge Audit

We analyse your account and highlight areas for improvement across Sponsored Ads, DSP, Creative Services, and Selling Partner Management.

04 Multi-Award-Winning

We’ve won four Amazon Partner Awards across the Scaled Technology, Brand Building and Innovation categories.

05 Sustainable Growth

We analyse and forecast your profitability and growth on Amazon. We plan to boost total sales, reduce operational costs, drive incremental customers, help you expand into new markets and use advanced analytics including Amazon Marketing Cloud and Amazon Marketing Stream.

06 Full Service Agency

We build the full blueprint for your brand on Amazon. We specialise in managing Sponsored Ads and DSP campaigns along with Creative and Selling Partner Services for both Seller and Vendor.

01 Amazon Ads Advanced Partner

This qualifies our agency for added benefits, including access to select beta programs and tailored training on campaign strategies and new product releases.

02 Proprietary tech dashboard and optimization tool

03 Free of Charge Audit

We analyse your account and highlight areas for improvement across Sponsored Ads, DSP, Creative Services, and Selling Partner Management.

04 Multi-Award-Winning

We’ve won four Amazon Partner Awards across the Scaled Technology, Brand Building and Innovation categories.

05 Sustainable Growth

06 Full Service Agency

We build the full blueprint for your brand on Amazon. We specialise in managing Sponsored Ads and DSP campaigns along with Creative and Selling Partner Services for both Seller and Vendor.

Awards & Credentials

We’re proud to be the only agency to win four Amazon Partner awards over two years.

Innovation Award Winner - UK 2022 ULTRA COMPACT

Innovation Award Winner - US 2022 ULTRA COMPACT

Scaled Technology Award Winner - UK 2021 ULTRA COMPACT

Brands we've helped grow

When leading brands choose Amazon Advertising, they choose us as their agency partner.

Case Studies

We are a result-driven Amazon Advanced Partner. We’ve gathered some of our work into case studies to show what strategies we implement, the variety of brands we partner with, and how our tactics have worked so far.

25% increase in total retail sales YoY from March 2022 to March 2023

Joseph Joseph is a premium Home and Kitchen brand. In 2021, Amerge won Amazon Ads Partner Award in the Scaled Technology category in the UK for Joseph Joseph.

135% YoY ROAS increase

Graco is the market leader for baby car seats. Let’s discover their success story on Amazon UK.

#10 on the overall list of Kindle US Bestselling Ebooks for 2021

Amerge began working with the US publisher back in November 2020, managing their full Amazon Ads business. We have built a full KDP tech stack in partnership with Loft Troll. Find out more.

144.57% month-over-month growth in Total Sales in the UK

HyperX is a leading PC/IT gaming company. Let’s discover their success story across their EU 5 Amazon business.

25% increase in total retail sales YoY from March 2022 to March 2023

Joseph Joseph is a premium Home and Kitchen brand. In 2021, Amerge won Amazon Ads Partner Award in the Scaled Technology category in the UK for Joseph Joseph.

135% YoY ROAS increase

Graco is the market leader for baby car seats. Let’s discover their success story on Amazon UK.

#10 on the overall list of Kindle US Bestselling Ebooks for 2021

Amerge began working with the US publisher back in November 2020, managing their full Amazon Ads business. We have built a full KDP tech stack in partnership with Loft Troll. Find out more.

144.57% month-over-month growth in Total Sales in the UK

HyperX is a leading PC/IT gaming company. Let’s discover their success story across their EU 5 Amazon business.

Trusted by The world’s leading brands

“The Amerge Team have matched our pace and passion for great marketing that’s data-driven, with a positively impatient dollop of gut instinct. The work that the team has done in helping new customers discover the brand on the Amazon platform has been brilliant and is core to our wider marketing strategy. Working with the team was especially dynamic during periods of immense change in the retail landscape, their ability to provide the wider market knowledge and Amazon-specific experience was a great asset.”

Laura Keir, Chief Marketing Officer for The Protein Works

“We have been working closely with Amerge Ltd for over a year and developed a great partnership. It is great to work with an agency that understands our brand and products. They are very good at explaining detailed information and are always innovating to enhance the performance of our campaigns.”

James Macdonald, Digital Marketing Team Leader for HyperX

“Amerge have been a great support and partner across DSP and now search also, they are innovative and not afraid to say a certain approach hasn’t worked and try a new one. They have driven growth across FIGHT and continue to do so with success.”

Rachael, Growth Lead for FIGHT vitamins, Reckitt Benckiser

“Amerge were instrumental in the successful launch of WaterWipes‘ new Biodegradable wipes across Amazon EU5 working collaboratively with multiple areas of our business to design and implement best-in-class search & display campaigns along with redesigning WaterWipes look and feel on Amazon. All of which has driven incredible growth for our brand and made us the category leader and value driver. ”

Niall Bermingham, Key Account Manager for WaterWipes

“We work closely with the team at Amerge and see them very much as part of the 8greens team. Amerge has helped us Grow across Amazon during and out of the COVID period. We continue to optimize and improve our month-on-month revenues due in part to Amerge and their knowledge and dedication.”

Andy Dean, VP of Ecommerce for 8Greens

“Amerge have been an outstanding partner for us at Allison Baby driving the Graco brand with not just their fantastic systems and ability to measure effectiveness and pivot accordingly, they are also  passionate about the business and for Graco to succeed!”

Sharon Morrison, Senior Marketing Manager, Graco

“We have the highest confidence in Amerge’s ability to run our campaigns efficiently to maximise our budget and grow our sales. They have been able to aggregate our data in a way that makes us understand where we are performing vs our goals – new to the brand being our favorite, as we try and penetrate more customers in our underdeveloped markets. With data learning, we are able to course correct and change our strategy when required. ”

Hollie Joslin, Amazon EU Account Manager for Joseph Joseph

“As we scale Earth Rated’s presence within the Pet Supplies category, it is integral we utilize data, in order to remain one step ahead. It is through Amerge’s partnership, guidance, and growing technologies that we have been able to deepen our strategies, in our existing and new international marketplaces, and continually add to the tools we have at our disposal. Although we may be operating in two separate time zones, the fact that we have a wealth of up-to-date data at our fingertips via Amerge View and Engine, keeps our team members in sync and informed. We might just be known as a dog poop bag company, but Amerge has allowed to play with the “Big Dogs” of Amazon.”

Brian Etcovitch, eCommerce Director for Earth Rated

Ready to harness the power of Amerge?

Can’t wait to see the various ways in which Amerge can help your brand reach its full potential on Amazon? Get in touch and let’s help your brand Amerge!