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  • Our Services
    Our services

    At Amerge, we’re building the blueprint for every brand to succeed with Amazon, regardless of whether you are currently selling on the platform or elsewhere.

    Amerge Ads
    Sponsored Ads & DSP
    Prime Video Ads with Amerge
    How We Help Non-Endemic Brands
    DSP Reseller
    Vendor & Seller Management
    Amerge Selling Partner
    Amerge Tech
    Amazon Marketing Cloud
    Amerge Tech & Analytics
    Design & Asset Creation
    Amerge Creative Services

    Our services

    At Amerge, we’re building the blueprint for every brand to succeed with Amazon, regardless of whether you are currently selling on the platform or elsewhere.
    Learn more about our services

    Amerge Tech Solutions

    Amazon Marketing Cloud
    Amerge Tech & Analytics

    Amerge Ads

    Prime Video Ads with Amerge
    How We Help Non-Endemic Brands
    DSP Reseller

    Design & Asset Creation

    Amerge Creative Services
  • Case Studies
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Contact Us
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Amazon Marketing Cloud

Struggling to measure ad effectiveness across different channels? AMC is your answer. This Amazon Advertising toolkit offers privacy-safe analytics to understand the customer journey and optimize campaigns for better results.

Amazon Marketing Cloud

Why does AMC make sense for every brand?

See the Full Customer Journey

AMC goes beyond basic analytics by offering granular data on ad performance. You can track common customer journeys, understand which touchpoints are most effective, and see how long it typically takes for shoppers to convert. This allows you to tailor your marketing strategies for maximum impact.

Amazon Marketing Cloud

Cross-Channel Attribution

Unlike many platforms that assign credit to the last ad a customer engaged with on before buying, AMC lets you create custom attribution models. This gives you a more nuanced view of how different marketing efforts (search ads, DSP) contribute to sales.

Amazon Marketing Cloud

AMC Audiences

AMC Audiences introduce an ability to target specific campaign paths, focus on specific date ranges for event retargeting, as well as address new types of retail events, such as add to cart, customer review and others.

Amazon Marketing Cloud

At Amerge, we've introduced a user-friendly self-service dashboard that empowers advertisers to strategically group their campaigns.

How AMC will drive your Amazon presence

Know the true value of each marketing channel

Forget “last-click” attribution. AMC allows you to see how different channels work together to drive sales. This helps you allocate your budget more effectively and avoid giving credit to the wrong channel.

Smarter use of your advertising budgets

AMC’s impression frequency insights can tell when to stop showing ads to a user and move on to the next one, which increases reach without the need to increase budgets.

Identify the impact of top funnel advertising

Thanks to AMC you can measure the effectivness of Top Funnel Advertising and attribute Brand awareness budgets to actual sales. With our multi-touch attribution models, you can shift attribution to go towards the campaigns that began the shopping journey as opposed to the ones that finished it.

Optimize Ad Spend for Better ROAS

AMC analyzes campaign performance across various channels, helping you identify which ones deliver the highest return on advertising spend (ROAS). This allows you to optimize your budget allocation and spend more on what truly works.

Measure effectivness of retargeting campaigns

AMC helps you measure the impact of retargeting campaigns on customer behavior. You can see how effectively you’re re-engaging past website visitors and influencing their purchase decisions.

Actionable insights

AMC allows identifying dimensions of Amazon Ads performance not available directly in the advertising tools and implementing performance-changing optimisations that maximise efficienty of advertising budgets on Amazon.

Why choose Amerge as your AMC Partner

AMC Service and Tool Provider

Recognized as a certified Amazon Marketing Cloud services and tool provider, we proudly deliver outstanding AMC solutions tailored for our clients.

Amazon Marketing Cloud

Amerge View

Our proprietary reporting suite which pulls all available Amazon data sources, including AMC, into a powerful and easy-to-read dashboard.

It allows you to see everything from individual audience performance to total retail sales, as well as measure effect of ad spend directed at each ASIN on their total Amazon performance.

Custom solutions

AMC Essentials provides a range of core AMC reporting functions to our advertising clients.

Our AMC Pro offering is more advanced and includes custom grouping and date range functionality, multi-touch attribution and access to a self-service dashboard containing all AMC data at a glance.


Below is an example of our path to conversion analysis available on AMC Essentials.

Path to conversion by
campaign Group

Amazon Marketing Cloud

Path to Conversion by Campaign Group shows how users move between Campaign Groups on their path to conversion, and the respective ad-attributed metrics of those paths.

Amazon Marketing Cloud
Conversion Path
Ad Spend
Unique Users
Purchases
PR
Ad Sales
ROAS
NTB Ad Sales
NTB ROAS
NTB %
Total
32,052.15
3,608,219
26,335
0.73%
177,915.78
5.55
111,282.65
3.47
62.55%
DSP
7,392.95
1,990,871
2,268
0.11%
15,318.00
2.07
9,445.16
1.28
61.66%
DSP > SP
1,866.91
150,675
1,385
0.92%
8,344.29
4.47
6,084.13
3.26
72.91%
SP
1,843.48
635,309
938
0.15%
5,176.81
2.81
4,070.51
2.21
78.63%
Prime Video > SP > SB
1,783.39
37,298
1,418
3.80%
8,554.24
4.80
6,223.43
3.49
72.75%
DSP > SP > SB
1,464.29
19,654
1,607
8.18%
11,061.08
7.55
6,990.55
4.77
63.20%

Amerge AMC Case studies

Sony Pictures

Sony partnered up with Amerge to tap into our innovative AMC Pro offering. Custom grouping in AMC Pro allowed us to detangle Sony’s campaign data, giving us insights to take forward for future movie launches. After implementing AMC-driven recommendations Sony’s conversion rate improved by 190%, to 2.0728%, with 141,350 conversions out of 6,819,420 unique users.

READ MORE

Magid

Explore the AMC Case Study focused on the B2B segment for our US client Magid – North America’s leading provider of personal protective equipment (PPE) and safety solutions. We’ll delve into the strategies we employed to leverage Amazon Marketing Cloud and ensure that the DSP spend delivered exceptional results.

READ MORE

Brands we've helped grow

When leading brands choose Amazon Advertising, they choose us as their agency partner.
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Get in touch and let’s talk about your AMC needs

Book a free demo

Ready to harness the power of Amerge?

Can’t wait to see the various ways in which Amerge can help your brand reach its full potential on Amazon? Get in touch and let’s help your brand Amerge!

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Amerge Selling Partner

Amerge Tech

Amazon Marketing Cloud
Amerge Tech & Analytics

Design & Asset Creation

Amerge Creative Services

  • Our Services
    • Amazon Marketing Cloud
    • Amerge Tech & Analytics
    • Prime Video Ads with Amerge
    • How We Help Non-Endemic Brands
    • Amazon DSP Reseller Program
    • Amerge Creative Services
  • Case Studies
  • Blog
  • About
  • Careers
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  • Our Services
    • Amazon Marketing Cloud
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    • Prime Video Ads with Amerge
    • How We Help Non-Endemic Brands
    • Amazon DSP Reseller Program
    • Amerge Creative Services
  • Case Studies
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  • Contact Us
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