Amazon Marketing Cloud
Struggling to measure ad effectiveness across different channels? AMC is your answer. This Amazon Advertising toolkit offers privacy-safe analytics to understand the customer journey and optimize campaigns for better results.
Why does AMC make sense for every brand?
See the Full Customer Journey
AMC goes beyond basic analytics by offering granular data on ad performance. You can track common customer journeys, understand which touchpoints are most effective, and see how long it typically takes for shoppers to convert. This allows you to tailor your marketing strategies for maximum impact.
Cross-Channel Attribution
Unlike many platforms that assign credit to the last ad a customer engaged with on before buying, AMC lets you create custom attribution models. This gives you a more nuanced view of how different marketing efforts (search ads, DSP) contribute to sales.
AMC Audiences
AMC Audiences introduce an ability to target specific campaign paths, focus on specific date ranges for event retargeting, as well as address new types of retail events, such as add to cart, customer review and others.
At Amerge, we've introduced a user-friendly self-service dashboard that empowers advertisers to strategically group their campaigns.
How AMC will drive your Amazon presence
Know the true value of each marketing channel
Forget “last-click” attribution. AMC allows you to see how different channels work together to drive sales. This helps you allocate your budget more effectively and avoid giving credit to the wrong channel.
Smarter use of your advertising budgets
AMC’s impression frequency insights can tell when to stop showing ads to a user and move on to the next one, which increases reach without the need to increase budgets.
Identify the impact of top funnel advertising
Thanks to AMC you can measure the effectivness of Top Funnel Advertising and attribute Brand awareness budgets to actual sales. With our multi-touch attribution models, you can shift attribution to go towards the campaigns that began the shopping journey as opposed to the ones that finished it.
Optimize Ad Spend for Better ROAS
AMC analyzes campaign performance across various channels, helping you identify which ones deliver the highest return on advertising spend (ROAS). This allows you to optimize your budget allocation and spend more on what truly works.
Measure effectivness of retargeting campaigns
AMC helps you measure the impact of retargeting campaigns on customer behavior. You can see how effectively you’re re-engaging past website visitors and influencing their purchase decisions.
Actionable insights
AMC allows identifying dimensions of Amazon Ads performance not available directly in the advertising tools and implementing performance-changing optimisations that maximise efficienty of advertising budgets on Amazon.
Why choose Amerge as your AMC Partner
AMC Service and Tool Provider
Recognized as a certified Amazon Marketing Cloud services and tool provider, we proudly deliver outstanding AMC solutions tailored for our clients.
Amerge View
Our proprietary reporting suite which pulls all available Amazon data sources, including AMC, into a powerful and easy-to-read dashboard.
It allows you to see everything from individual audience performance to total retail sales, as well as measure effect of ad spend directed at each ASIN on their total Amazon performance.
Custom solutions
AMC Essentials provides a range of core AMC reporting functions to our advertising clients.
Our AMC Pro offering is more advanced and includes custom grouping and date range functionality, multi-touch attribution and access to a self-service dashboard containing all AMC data at a glance.
Below is an example of our path to conversion analysis available on AMC Essentials.
Path to conversion by
campaign Group
Path to Conversion by Campaign Group shows how users move between Campaign Groups on their path to conversion, and the respective ad-attributed metrics of those paths.
Conversion Path | Ad Spend | Unique Users | Purchases | PR | Ad Sales | ROAS | NTB Ad Sales | NTB ROAS | NTB % |
|---|---|---|---|---|---|---|---|---|---|
Total | 32,052.15 | 3,608,219 | 26,335 | 0.73% | 177,915.78 | 5.55 | 111,282.65 | 3.47 | 62.55% |
DSP | 7,392.95 | 1,990,871 | 2,268 | 0.11% | 15,318.00 | 2.07 | 9,445.16 | 1.28 | 61.66% |
DSP > SP | 1,866.91 | 150,675 | 1,385 | 0.92% | 8,344.29 | 4.47 | 6,084.13 | 3.26 | 72.91% |
SP | 1,843.48 | 635,309 | 938 | 0.15% | 5,176.81 | 2.81 | 4,070.51 | 2.21 | 78.63% |
Prime Video > SP > SB | 1,783.39 | 37,298 | 1,418 | 3.80% | 8,554.24 | 4.80 | 6,223.43 | 3.49 | 72.75% |
DSP > SP > SB | 1,464.29 | 19,654 | 1,607 | 8.18% | 11,061.08 | 7.55 | 6,990.55 | 4.77 | 63.20% |
Amerge AMC Case studies
Sony Pictures
Sony partnered up with Amerge to tap into our innovative AMC Pro offering. Custom grouping in AMC Pro allowed us to detangle Sony’s campaign data, giving us insights to take forward for future movie launches. After implementing AMC-driven recommendations Sony’s conversion rate improved by 190%, to 2.0728%, with 141,350 conversions out of 6,819,420 unique users.
Magid
Explore the AMC Case Study focused on the B2B segment for our US client Magid – North America’s leading provider of personal protective equipment (PPE) and safety solutions. We’ll delve into the strategies we employed to leverage Amazon Marketing Cloud and ensure that the DSP spend delivered exceptional results.
Brands we've helped grow
