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SONAX is one of the leading brands in over 100 countries for car care and cleaning. This campaign exemplifies brand storytelling by transforming Sonax’s 75-year legacy into an emotionally engaging narrative that resonated with both loyal and new audiences. By combining cinematic Prime Video content with consistent cross-format creative and a heritage-themed Brand Store, we told a compelling story of tradition and innovation. The result was not only enhanced emotional connection but measurable brand and business impact.

Skullcandy is a lifestyle audio brand known for its bold design, youthful appeal, and innovative headphones and earbuds that blend performance with style. This campaign exemplifies a full-funnel advertising success by seamlessly guiding customers from awareness to conversion. Strategic audience segmentation, high-impact video creative, and tailored messaging drove strong engagement, with CTRs and ROAS exceeding benchmarks. Branded search lift, a 793% increase in share within the Earbuds category, and a 111% sales overperformance underscore the campaign’s effectiveness. By leveraging a mix of awareness, consideration, and conversion tactics—alongside Amazon’s Performance+ and bonus media value—Skullcandy not only met but surpassed its launch goals, making this a strong case study in orchestrated full-funnel execution.

e.l.f. Cosmetics is a global cosmetics and skincare company on a mission to make beauty accessible for everyone. They offer a wide range of affordable, high-quality products for all skin types and tones. Due to our sophisticated, insight-led strategy that combined Amazon Marketing Cloud signals with e.l.f.’s first-party data to drive exceptional, scalable outcomes, we strategically integrated AMC and DSP to unlock high-impact, incremental growth across Amazon and the open internet. Our granular audience segmentation, precise negative targeting, and full-funnel optimisation drove a +54% UK and +106% DE ad sales uplift, while improving ROAS. Most impressively, e.l.f. became the #1 Amazon mass cosmetics brand in the UK within three months — proving our data-driven, cross-supply strategy delivered sustainable market leadership.

CCLife is a leading brand offering high-quality, affordable home, garden, and automotive products designed for both DIY enthusiasts and professionals. Committed to functionality and durability, CCLife continuously expands its product range to meet diverse customer needs. With a strong presence in the European market, the brand leverages e-commerce platforms like Amazon to make its reliable and cost-effective solutions accessible to a broad audience.