Amerge Ads
Our ex-Amazon approach ensures a deep understanding of the full customer journey, helping you navigate the complexities of Sponsored Ads and DSP. By combining human planning with proprietary technology, we efficiently target the most relevant audience for your customers.
We use the latest tools including Amazon Marketing Stream, which helps us pull real time, intra-day campaign insights, and Amazon Marketing Cloud to review customer touch points between each ad product.
Why Choose Amerge
Over 150 years of Ex-Amazon Experience
Our team of Sponsored Ads & DSP specialists ensures your campaigns are set up for success from the start.
Human Element & Proprietary Technology
Combining human planning with our proprietary technology,
we reach the most efficient target group for your customers.
Automation for Enhanced Performance
Our campaigns are powered by Amerge Engine; proprietary technology which automates Sponsored Ads and DSP optimizations. This allows for various features including single keyword, single campaign set up per product (ASIN), budget redistribution, campaign creation and pausing, best seller rank integration, and dayparting.
Amerge Engine for DSP
Amerge Engine for DSP (BETA) allows a single line item per ASIN for deep and granular campaign structures. 91.2% of Amerge DSP Campaigns are above the category benchmark – 61% are 2x over, 23% are 5x over and 8% are 10x over the category benchmark.
DSP Reseller
Our speciality is managing DSP campaigns in-house. However, we do also allow agencies and brands to utilise our DSP entity and benefit from our reporting capabilities and discounted rates. Our expertise as a DSP reseller allows us to provide unique value to our clients, ensuring they maximize their advertising ROI.
Partner up with Amerge and unlock the full potential of Sponsored Ads & DSP to drive your brand’s growth and achieve your advertising goals with precision and efficiency.
Roadmap for Amerge Ads success in 3 simple steps
01
We analyse your brand
We run a detailed free of charge audit Sponsored Ads & DSP audit to understand your current set up and identify the main missed opportunities.
02
We develop a tailored ads strategy
Our specialists develop a comprehensive advertising strategy tailored to your profitability and advertising objectives. We select the most effective advertising formats, conduct thorough keyword research, and identify the appropriate target audiences.
03
We improve your growth and sales
In this phase we implement the Amerge Ads strategy in close cooperation with your team, optimising for maximum growth and sales.
How AMC will drive your Amazon presence
Know the true value of each marketing channel
Forget “last-click” attribution. AMC allows you to see how different channels work together to drive sales. This helps you allocate your budget more effectively and avoid giving credit to the wrong channel.
Smarter use of your advertising budgets
AMC’s impression frequency insights can tell when to stop showing ads to a user and move on to the next one, which increases reach without the need to increase budgets.
Identify the impact of top funnel advertising
Thanks to AMC you can measure the effectivness of Top Funnel Advertising and attribute Brand awareness budgets to actual sales. With our multi-touch attribution models, you can shift attribution to go towards the campaigns that began the shopping journey as opposed to the ones that finished it.
Optimize Ad Spend for Better ROAS
AMC analyzes campaign performance across various channels, helping you identify which ones deliver the highest return on advertising spend (ROAS). This allows you to optimize your budget allocation and spend more on what truly works.
Measure effectivness of retargeting campaigns
AMC helps you measure the impact of retargeting campaigns on customer behavior. You can see how effectively you’re re-engaging past website visitors and influencing their purchase decisions.
Actionable insights
AMC allows identifying dimensions of Amazon Ads performance not available directly in the advertising tools and implementing performance-changing optimisations that maximise efficienty of advertising budgets on Amazon.
Brands we’ve helped grow
