Amazon Advertising for Brands that do not sell on Amazon
At Amerge we go beyond only working with Amazon sellers and vendors. Instead, we empower any brand whether they sell on Amazon or not, to leverage Amazon’s first-party data through DSP advertising. Our goal for Non-Endemic brands is to unlock the full potential of Amazon Advertising to help achieve sustainable growth and brand awareness by driving conversions and clicks beyond Amazon.
Originating from Non-Endemic backgrounds, both our CEO and COO served as ex-Amazon Non-Vendor Account Executives and Managers. The CEO led the UK Non-Vendor independent agencies at Amazon for over 4 years, working alongside our COO who managed 500+ Non-Endemic DSP accounts.
Watch the video to find out more
How We Help Non-Endemic Brands
01
Deep Understanding of Amazon’s Ecosystem
Leveraging our deep understanding of Amazon’s ecosystem, we specialize in overseeing global link-out DSP campaigns for agencies and individual brands seeking to harness Amazon’s first-party data. Gain access to Amazon DSP’s Display, Video, Streaming TV, Prime Video and Twitch inventory to execute full-funnel campaigns.
02
Diverse Portfolio & Remarkable Performance
In 2024, our agency achieved remarkable growth, we celebrated a phenomenal 166% year-over-year growth in non-endemic client spend, underscoring our leadership in this segment.
03
DSP-Link Out Campaigns
We start with human planning and analysis of campaign structure to allow us to build seamlessly integrated DSP campaigns utilising first-party data, such as but not limited to In-market and lifestyle audiences, demographic and geo-targeting.
Our campaigns are powered by Amerge Engine; proprietary tech which automates DSP Optimizations. Amerge Engine for DSP (BETA) allows a single line item per audience for deep and granular campaign structures to align to the business goals e.g CPA and conversions.
04
Detailed Proprietary Reporting
We leverage Amerge View, our proprietary advertising dashboard, which integrates DSP data that is refreshed daily and can outline all possible metrics, including impressions, off-Amazon click-throughs, conversions and CPA aligned to each line item. This can be broken down per day, weekly or monthly, allowing a real-time view of your link-out DSP campaigns, which then allows us to tailor and optimize campaign strategies to meet your business goals.
05
Full Utilisation & Tracking of the Amazon Ad Tag
Full utilisation and tracking of Amazon Ad tag (previously pixel) which enables us to track conversions from ads that link out to external websites, with visibility of performance via Amerge View. This offers insights into user interactions and purchase activities beyond Amazon, without the use of cookies.
The benefit of this from the previously known pixel is that there is now no need to create individual pixels per event and trigger which improves conversion measurement and optimizations, such as the ability to create audiences based on site events.
06
Seamless 3P Data Integration
We have the ability to integrate with your 3rd party attribution technology to combine Amazon delivery and consideration metrics with your 3P attribution conversion metrics in Amerge View.
This allows us to track the success of our DSP campaign conversions accurately when you are running other advertising outside of Amazon.
Check Out our Non-endemic Case Studies
Equifax
Learn how we’ve leveraged granular set up and 3rd party attribution technology for our Non-endemic client Equifax.
Salad Money
Salad Money successfully achieved growth in brand awareness and customer acquisition utilising DSP.
Two Circles
Amerge executed a time-sensitive campaign for Two Circles
to promote their Client ‘World Rugby’s’ LA SVNS event.
Brands we've helped grow
