Earth Rated were confident that their strong brand identity with pet lovers, alongside execution of Amazon Ad’s full-funnel strategy would allow them to meet their global goal of achieving no.1 best seller for Dog Poop Bags. We began testing out DSP Display in the UK, negatively targeting previous buyers on 80% of budget to reach net new customers and running 20% on cross-sell and SnS tactics.
Our proprietary optimization tool, Amerge Engine, allows us to book campaigns at a granular level, splitting out each segment by inventory source and device type. This level of detail on campaign setup earned trust with the client who was initially hesitant with a £5k monthly budget.
We then used our proprietary dashboard, Amerge View, to report on each bespoke strategy, with the ability to break down performance by day, week, month, or year. Utilising the Seller API, we integrated Total Sales into our dashboard which allowed for ASIN-level breakdown and comparison between Total Sales and Ad- Attributed sales. 5 months later, we were already running DSP Display always on across UK, US, CA and DE. Following 8 months of partnership we then took over Vendor Management of UK & DE (including Sponsored Ads for DE) with plans to launch across EU6 in 2022.
