Skip to content
Amerge logo
  • Our Services
    Our services

    At Amerge, we’re building the blueprint for every brand to succeed with Amazon, regardless of whether you are currently selling on the platform or elsewhere.

    Amerge Ads
    Sponsored Ads & DSP
    Prime Video Ads with Amerge
    How We Help Non-Endemic Brands
    DSP Reseller
    Vendor & Seller Management
    Amerge Selling Partner
    Amerge Tech
    Amazon Marketing Cloud
    Amerge Tech & Analytics
    Design & Asset Creation
    Amerge Creative Services

    Our services

    At Amerge, we’re building the blueprint for every brand to succeed with Amazon, regardless of whether you are currently selling on the platform or elsewhere.
    Learn more about our services

    Amerge Tech Solutions

    Amazon Marketing Cloud
    Amerge Tech & Analytics

    Amerge Ads

    Prime Video Ads with Amerge
    How We Help Non-Endemic Brands
    DSP Reseller

    Design & Asset Creation

    Amerge Creative Services
  • Case Studies
  • Blog
  • About
  • Careers
  • Linkedin
  • Meet the Amerge US Team
Contact Us
Germany flag
Amerge logo
  • Our Services
    Our services

    At Amerge, we’re building the blueprint for every brand to succeed with Amazon, regardless of whether you are currently selling on the platform or elsewhere.

    Amerge Ads
    Sponsored Ads & DSP
    Prime Video Ads with Amerge
    How We Help Non-Endemic Brands
    DSP Reseller
    Vendor & Seller Management
    Amerge Selling Partner
    Amerge Tech
    Amazon Marketing Cloud
    Amerge Tech & Analytics
    Design & Asset Creation
    Amerge Creative Services

    Our services

    At Amerge, we’re building the blueprint for every brand to succeed with Amazon, regardless of whether you are currently selling on the platform or elsewhere.
    Learn more about our services

    Amerge Tech Solutions

    Amazon Marketing Cloud
    Amerge Tech & Analytics

    Amerge Ads

    Prime Video Ads with Amerge
    How We Help Non-Endemic Brands
    DSP Reseller

    Design & Asset Creation

    Amerge Creative Services
  • Case Studies
  • Blog
  • About
  • Careers
  • Linkedin
  • Meet the Amerge US Team
Contact Us
Germany flag

Graco Case Study: Reviewing the purchase path through AMC and utilizing new full funnel strategy

Baby
Reviewing the purchase path through AMC and utilizing new full funnel strategy with Graco I Case Study I New to Brand I ROAS
+135% YoY ROAS increase
60% Decrease icon
New-to-Brand percentage surged by an impressive 60% YoY
Reviewing the purchase path through AMC and utilizing new full funnel strategy with Graco I Case Study I New to Brand I ROAS
New-to-Brand percentage surged by an impressive 59.8% YoY

The Advertising Challenge

Graco, one of our longest-standing clients, had the challenge of balancing retail commitments and advertising investment while maintaining cost stability in Q1. Consequently, they significantly reduced their Q1 Amazon advertising budget compared to the previous year, posing a challenge for us to effectively grow the account.

Reviewing the purchase path through AMC and utilizing new full funnel strategy with Graco I Case Study I New to Brand I ROAS
Graco pic 2
Graco pic 3

Approach and idea to solve the problem

In our internal review of Graco UK’s AMC path to purchase data, we discovered that customers who engaged with multiple ad types achieved the highest Return on Advertising Spend (ROAS) and New-to-Brand percentage (NTB%). Based on these findings, we adopted a full-funnel strategy, leveraging all Amazon ad products despite a reduced budget. Our focus was on highly profitable SKUs, utilizing a combination of Sponsored ads and DSP advertising to maximize results and drive incrementality for the brand.

Results

Despite a reduced advertising budget, the client exceeded expectations by achieving year-over-year growth in total sales during Q1. This positive trend has carried forward into April and May 2023. In Q1, the advertising ROAS increased 135% YoY. Additionally, the New-to-Brand percentage surged by an impressive 59.8% YoY. Total sales for Q1 demonstrated a remarkable 12% YoY growth, with March seeing a 53% YoY increase, highlighting the effectiveness of our newly implemented incremental strategies.

What does the client say

“Having worked with Amerge now for over 3 years, they have become a real growth partner and contributed widely to our success with Amazon. Contentiously moving us forward, they have a fantastic cross-media channel approach with a strong understanding of brand needs and results, always looking for maximum effect.”
Sharon Morrison, Senior Product Manager at Graco
Oops! Looks like you missed something.
Almost there! Please, click on the link in your e-mail to confirm your subscription.

Subscribe and get more premium content

Ready to harness the power of Amerge?

Can’t wait to see the various ways in which Amerge can help your brand reach its full potential on Amazon? Get in touch and let’s help your brand Amerge!

Schedule a meeting
Amerge logo
  • Our Services
    • Amazon Marketing Cloud
    • Amerge Tech & Analytics
    • Prime Video Ads with Amerge
    • How We Help Non-Endemic Brands
    • Amazon DSP Reseller Program
    • Amerge Creative Services
  • Case Studies
  • Blog
  • About
  • Careers
  • LinkedIn
  • Meet the Amerge US Team
  • Contact Us
  • Our Services
    • Amazon Marketing Cloud
    • Amerge Tech & Analytics
    • Prime Video Ads with Amerge
    • How We Help Non-Endemic Brands
    • Amazon DSP Reseller Program
    • Amerge Creative Services
  • Case Studies
  • Blog
  • About
  • Careers
  • LinkedIn
  • Meet the Amerge US Team
  • Contact Us

All rights reserved. Copyright © 2023 | Consent Preferences and Privacy Policy | Imprint policy |

Linkedin
Amerge logo
Our Services

Our Services

Amerge Ads

Sponsored Ads & DSP
Prime Video Ads with Amerge
How We Help Non-Endemic Brands
DSP Reseller

Vendor & Seller Management

Amerge Selling Partner

Amerge Tech

Amazon Marketing Cloud
Amerge Tech & Analytics

Design & Asset Creation

Amerge Creative Services

  • Our Services
    • Amazon Marketing Cloud
    • Amerge Tech & Analytics
    • Prime Video Ads with Amerge
    • How We Help Non-Endemic Brands
    • Amazon DSP Reseller Program
    • Amerge Creative Services
  • Case Studies
  • Blog
  • About
  • Careers
  • LinkedIn
  • Meet the Amerge US Team
  • Contact Us
  • Our Services
    • Amazon Marketing Cloud
    • Amerge Tech & Analytics
    • Prime Video Ads with Amerge
    • How We Help Non-Endemic Brands
    • Amazon DSP Reseller Program
    • Amerge Creative Services
  • Case Studies
  • Blog
  • About
  • Careers
  • LinkedIn
  • Meet the Amerge US Team
  • Contact Us
Germany flag