Focusing our activity on one of Amerge’s key metric as an agency, New to Brand ROAS (customers who hadn’t purchased from the brand in the proceeding 365 days) + ROAS (return on advertising spend), the best measure of incrementally Amazon offers. With this we were able to isolate the impact of our advertising on Graco’s total sales, generate returns on our advertising with performance exceeding 3x of Amazon benchmark, and drive a 10x ROI from incremental sales.
Integrating Best Seller lists using a proprietary Amerge tool which analyses top-ranking ASINs on an hourly basis and auto-targets them in Sponsored Display, as well as other campaign types.
Sponsored Display allows us to hit customers in a browsing mindset on the product detail page (the average Amazon customer checks 5-18 product detail pages prior to making a purchase), this strategy alone delivered a sub-2% ACOS.
