Leveraging AMC insights and shifting budget to Amazon DSP with JosephJoseph I Case study

25% increase in total retail sales YoY from March 2022 to March 2023

Joseph Joseph is a premium Home and Kitchen brand. In 2021, Amerge won Amazon Ads Partner Award in the Scaled Technology category in the UK for Joseph Joseph.

Joseph Joseph New logo
Joseph joseph kitchen utilities

Advertising Challenge?

During our collaboration with Joseph Joseph as their year-end approached, they faced ambitious sales targets. The client requested we focus on frugality with the full funnel DSP and Sponsored Ads set up, we therefore sought methods to boost sales in the EU markets in the most efficient way possible.

Approach and idea to solve the problem?

Initially, the client requested up weighting Sponsored Ads over DSP. As this didn’t improve results, we decided to leverage new insights provided by AMC data, allowing us to make strategic adjustments to our campaign setup. Through analysis of the change in path-to-conversion and determining the ad product with the highest sales impact, we gained valuable insights. This success highlights the power of data-driven decision-making in optimizing advertising strategies.

Results?

Initially, we had a significant investment in Sponsored Products, although AMC revealed that DSP had a greater influence on sales. Therefore we customized our advertising setup and redirected more towards DSP, surpassing our original allocation. As a result, we witnessed an increase in total sales.

31% increase in total retail sales from February – March 2023 25% increase in total retail sales YoY from March 2022 to March 2023 29% increase in ROAS from 53.79 to 69.63 with the same budget for DSP display from March to April 2023

“In this challenging economic climate Amerge have allowed us to trial new strategies by region and adapt accordingly, key to protecting budgets, especially in our emerging markets. They are always responsive to our needs and requests, quickly adapting our custom dashboards with new data sources. The team have demonstrated their commitment to us, particularly in peak trading events, utilising advertising tactics alongside data analysis to maximise our spend and drive sales on Amazon.”
Charlotte Day, Account Manager at Joseph Joseph
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