JosephJoseph

5x ROAS Benchmark in all markets

Amerge began working with the Home and Kitchen brand Joseph Joseph in June 2020. The team were seeking help to align both Sponsored Ads and DSP Display across EU5 whilst raising visibility across their large portfolio of product with spread across various subcategories. The Joseph Joseph team were very focused on the UK and wanted to develop other EU countries whilst raising visibility of their growing range of products. The large amount of products meant automation on campaign set-up through the Amazon Adverting API was essential to allow a one product, one keyword, one campaign set-up and maximize impact of campaign budget.

The Approach

Amerge started by leading the EU management of the Amazon account and aligning both Sponsored Ads and DSP Display in a combined media plan utilizing the Amazon Advertising API. They also implemented Amerge Engine, proprietary tech built by Amerge to automate Sponsored Ads and DSP campaigns to drive scale and efficiency across the entire portfolio. After success in the EU, Amerge were then asked to manage Japan soon afterwards, followed by the US and Australia in 2021 and most recently Mexico and Canada in October 2021. Amerge View has also allowed for transparent globally consolidated reporting across all the 11 markets in an easy-to-read dashboard which integrates retail, search and display data and is refreshed daily. Amerge Engine allows us to scale learnings globally across Search and DSP whilst account managers focus on specific market conditions, and Amerge View allows us to deliver scaled consistent global reporting.

The Results

  • BROAS across the board has been approx.
  • 479.4% above the benchmark in all markets.
  • New customer acquisition has grown by 68.53% YoY in 2021.
  • We have now leveraged the Amazon Advertising API, Vendor EDI and Selling Partner API into their Amerge View to consolidate global reporting.
“We have the highest confidence in Amerge’s ability to run our campaigns efficiently to maximise our budget and grow our sales. They have been able to aggregate our data in a way that makes us understand where we are performing vs our goals – new to the brand being our favorite, as we try and penetrate more customers in our underdeveloped markets. With data learning, we are able to course correct and change our strategy when required. ”
Hollie Joslin, Amazon EU Account Manager for Joseph Joseph

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