Launching a DSP Awareness campaign with Brand lift study I Fischer Case Study

Achieving a 3% Brand Awareness uplift through precise planning and delivery

Amerge began working with Fischer, a leading Tools company, in August 2023 in the UK. Fischer is a family-owned German multinational manufacturer, best known for its fastening products for the construction and DIY industry

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Launching a DSP Awareness campaign with Brand lift study I Fischer Case Study

Advertising Challenge

In 2023, Fischer embarked on a partnership with Jürgen Klopp, manager of Liverpool F.C, as their brand ambassador. Given his prominent role, the objective was to launch an awareness campaign in the UK during August, ahead of the upcoming Premier League season.

Amerge Approach

Amerge started collaborating with Fischer prior to the August launch to strategically structure their DSP campaigns. As the goal was to launch an awareness campaign in UK, we utilized all available assets featuring Jürgen Klopp, including images and videos. Given the campaign goal, we decided to run on Freevee (Connected TV) and OLV, which we utilised the Curated Marketplace Video Deal from Amazon. In addition to standard metrics, we also conducted a Brand Lift Study on Amazon to measure the campaign impact.  

Results

In addition to gathering 13million impressions, with 55% being new-to-brand (NTB) customers, and achieving a 70% VCR, the Brand Lift Studied, which involved  more than 3300 respondents, measured a 3-percentage point lift in awareness at 90% statistical significance level comparing the ad-exposed group to the control group (the ones that haven’t been exposed to any Fischer ads). Since then, we have adopted DSP-always on approach.

“Working with Amerge over the past 6 months has been a fantastic experience. It is great to work with such brilliant people who help to explain what and why they are doing different aspects of the campaign so clearly. In the 6 months working together we have seen over 43 million impressions on our Ads and grown our Brand Awareness by 3% which we are thrilled with.“
Tom Bonner, E-Commerce Marketplace Executive at Fischer
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