Magid Case Study: Mastering Amazon Marketing Cloud

Current solutions offer day-parting or adding budget to out-of-budget campaigns using Amazon Marketing Stream. These two features are only a part of our solution. As there isn’t a comprehensive solution that leverages functionality of portfolios and is able to govern the budget through the month and ensure balanced pacing. The advertiser has mainly B2B customers, so most sales happen during working hours. A weekend day has 75% less sales than an average workday. Before they would spend around $3k every day with 25% drop during weekends. Using our solution, we employed flights where we reduce the spend by 50-60% and redeploy that budget during weekdays. We also set bids to be the highest during work hours. This way we maximise the time-in-budget of our campaigns exactly when customers are shopping. This helped increase the advertiser’s weekly total sales by around 10%.