How we combined segment and incrementality based setup with SONAX to achieve ROAS increase I Case Study I Amazon DSP

Segment-based setup: DSP campaigns were meticulously structured to provide a detailed view of ROAS across various targeting segments. In addition to conventional segments like behavioral and retargeting, we introduced customized competitor targeting to enhance market share.

Incrementality set-up: To optimize the acquisition of New-To-Brand (NTB) customers, we strategically excluded top detail page viewers from targeting. This approach ensured that our efforts were concentrated on potential customers who hadn’t yet engaged with the brand.

Holistic reporting in Amerge View: Going beyond the standard metric of advertising ROAS, SONAX places significant emphasis on understanding the overall impact of ads on their total vendor sales. This comprehensive evaluation is facilitated by our integrated dashboard, Amerge View, which combines both retail and advertising metrics.