SteelSeries Case Study: Focusing on Incremental audiences on Amazon

SteelSeries DSP campaigns have been set up in a very granular and unique way, focusing on winning incremental audiences and excluding those customers who have already viewed the PDP. With a special segment-based approach on DSP that allowed SteelSeries to see all campaign KPIs on audience, device and inventory level, accompanied by an AMC analysis, SteelSeries was able to optimize campaigns, maximize their media investment and ultimately increase results. A special incrementality approach has been applied to maximize the amount of net new to SteelSeries customers won by the DSP campaign.