Choosing to sell on Amazon requires extensive knowledge, experience, and resources entirely committed to the Amazon business. Unfortunately, many businesses cannot do so and depend on a third-party agency for support. It may be challenging, however, choosing the right partner can substantially influence the growth of your business. Let’s discover the reasons why Amerge is the right Amazon agency for your needs:
1. A free of charge audit
From a professional stance, the agency can identify what is working and what isn’t – for example, look at the advertising activity or current campaign setup and analyze the market position and missed ad-attributed sales estimate to see where there is room for improvement and how to capitalize on it. We can run a free audit in the following areas:
- Vendor/Seller Management
- Creative Services
- Sponsored Ads
- DSP
2. Amazon Advanced partner status
Who can recommend an Amazon agency better than Amazon itself? Brands looking to develop their campaign strategies, grow their businesses, and connect with customers may want to consider contracting an Amazon Ads Advanced partner. By connecting with an Amazon Ads partner agency on its global strategy, you can achieve your goals of improving the return on ad spend (ROAS) of existing campaigns and increasing incremental sales. Also, It helps you drive brand awareness for new customers.
3. Amazon Ads Partner Awards winners
The Amazon Ads Partner Awards is a program that honors, spotlights, and celebrates the creative work that Amazon Ads partners deliver for their clients. Recognizing visionary campaigns, the Partner Awards highlight partners’ advertising excellence. We are the winners of 4 Amazon Ads Partner Awards in the following categories:
- Innovation Award – UK 2022 for HyperX
- Innovation Award – US 2022 for Loft Troll
- Scaled Technology Award – UK 2021 for Joseph Joseph
- Brand Building Award – UK 2021 for Water Wipes
4. Our performance exceeds benchmarks
We are managing global Sponsored Ads and DSP campaigns. Currently, 91.2% of our live campaigns are over the Amazon Category benchmark with 61% being over twice the relevant Amazon benchmark.
5. Tech-savvy agency with a human touch
We always start with human planning and analysis of campaign structure to allow us to build seamlessly integrated Search and DSP campaigns. Our campaigns are powered by Amerge Engine; proprietary tech which automates Sponsored Ads optimizations. This allows for various features including single keyword, single campaign set up per product (ASIN), budget redistribution, campaign creation and pausing, best seller rank integration, and dayparting. Amerge Engine for DSP (BETA) allows a single line item per ASIN for deep and granular campaign structures.
6. Experienced ex-Amazonian team
We are a global full-service Amazon agency with over 80 years of ex-Amazon experience. We have in-house designers, programmers, Search and DSP specialists, and Vendor and Seller Account Managers ready to help your brand achieve sustainable growth on Amazon by boosting ROAS and total sales, reducing operational costs, driving incremental sales, and helping you expand into new markets.
7. Proprietary reporting solution that combines Amazon Advertising and Retail data for in-depth analysis
Internally we designed Amerge View; a proprietary advertising dashboard that integrates retail, search, and DSP data that is refreshed daily and can outline all possible metrics, including total sales which can be broken down per product (ASIN) per day, weekly or monthly. It is a comprehensive and granular dashboard that keeps you up to date.
Let’s chat if you need any help building your brand on Amazon. Discover our services section or Contact us at hello@amerge.com
