A Quarter of Groundbreaking Achievements and Operational Excellence
At Amerge, our commitment to leveraging cutting-edge technology and analytics continues to drive our success and deliver best-in-class services to our clients. As we embrace the momentum of the second quarter of 2024, we’re proud to highlight the remarkable progress and innovative leaps made by our tech and analytics teams. This quarter was marked by significant achievements, strategic advancements, and a relentless dedication to enhancing our customer experience. Here’s an overview of the highlights of Q2 2024.
Strategic Advancements and Innovative Solutions
🚀AMS Metadata Project: Significant progress in reducing our dependence on daily pulls of snapshots by developing a new workflow for AMS metadata management, ensuring live updates and comprehensive data analysis.
🚀Amerge View Tool Rebranding and Updates: Implemented extensive updates, including branding refresh, enhancements for the collapsed and expanded panels/menus, and introduction of new UI elements, such as search bars and updated icons, resulting in a more user-friendly interface.
New Product Features and Market Updates
🚀AMC Custom Periods Bug Fixes and UI Improvements: Implemented further bug fixes and made general UI improvements to enhance the user experience of the AMC Pro platform.
🚀Campaign Creator Project: Significant progress made on the Campaign Creator in Amerge Engine, aiming to streamline campaign creation for our Search Account Managers through a new user interface. The prototype is complete, and the final version is set for internal release.
🚀Adaptive Bidding and Data Reporting Enhancements: Made strategic updates to adaptive bidding and AMC ad-attributed data reporting, enabling more targeted advertising strategies and comprehensive data analysis.
🚀Glance Views Enhancements: Enhanced Glance Views for Sellers by incorporating product type request page view functionality, providing deeper insights into glance view data for clients.
🚀Amerge View Metric Enhancements! We’ve extended two exciting new metrics to our Amazon Ads clients: Detailed Page View Purchase Rate (DPV PR) and Detailed Page Conversion Rate (DPCR). These metrics offer an alternative to standard Purchase Rate calculation that is usually measured against Impressions or Clicks.
🚀Four New AMC Audience Types Available for Our Clients! Explore these new AMC audience types for enhanced targeting precision:
- Seasonal Shoppers: Target customers based on their seasonal buying behaviours.
- Top Percentile of Sales: Reach your top-spending customers.
- High Long Term Value: Focus on customers with consistent purchasing behaviour over time.
- All New-to-Brand Purchases: Identify customers making their first purchase from your brand.
🚀Introduction of ASIN Best Seller Rank – We now provide ASIN Best Seller Rank data in Amerge View, offering clear insights into category ranking of your products.
🚀 Incrementality Testing – Phase 2 Preparations! Building on our Q1 2024 incrementality test to maximise the impact of Amazon Ads on Total Amazon Sales, we’re preparing for the next phase. This step aims to further refine the precision and application of measuring incrementality of our advertising strategies. Stay tuned for updates on our progress!
🚀Extended Data Backfills: Amerge View now offers a 12-month standard backfill of Vendor and Seller Amazon Sales data for all existing and new clients, enabling year-on-year comparisons.
🚀3rd Party Conversion Data: Expanded ability to map Amazon Ads first-party data with client third-party conversion data across multiple conversion events (now supporting 2 conversion count events and 1 sales value event).
“I am very proud to be part of a team that has achieved some remarkable milestones in Q2 2024. Building on the solid foundation we established in Q1, this quarter showcases our team’s commitment to innovation aimed at enhancing value for our clients. Our hard work has driven significant advancements that directly translate into more robust data solutions, improved user experiences, and more precise targeting strategies. These achievements underscore our dedication to empowering clients with advanced technology and analytics,” said Michael Gill, Senior Analyst at Amerge.
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