There are only examples of DSP creatives. We will provide you with a full set.
DSP allows brands to reach customers on and off Amazon whilst targeting customers through first party data.
- Custom REC (Responsive E-commerce Creative): We will provide a set of four banners in different sizes that can be uploaded to Amazon and used to create a variety of ad combinations. Price, product name, and CTA (call to action) buttons are visible on all RECs.
- DSP Static Banners: Similar to Custom RECs, we will provide a set of ten banners in different sizes that can be used anywhere on Amazon pages. These are final banners that do not feature price but do feature copy and a CTA (call to action). DSP Static Banners can also be used outside of Amazon.
- DSP Fire Tablets: We will provide a set of two banners (horizontal and vertical) that appear as full-screen Fire Tablet wake screens. DSP Fire Tablets feature copy and a CTA (call to action), just like regular DSP banners.
- DSP Animated Banners: In addition to static creatives, we also offer animated banners and motion graphics. These are the most engaging types of DSP creative and have the highest click-through rate.