Building the blueprint for your US brand to succeed with Amazon
We are an award winning, full-service global Amazon Ads Advanced Partner with over 200+ years of combined ex-Amazon experience.
US Brands we've helped grow
When leading US brands choose Amazon Advertising, they choose us as their agency partner.
Meet the Amerge US client leadership team
Supported by highly qualified 75+ Account managers, Search Ads & DSP Specialists, Software engineers, Data Analysts, AMC Tech specialists, Designers and Copywriters based in 3 continents and 9 countries
What sets Amerge apart
Incremental approach
Amerge ensures Amazon advertising delivers true incremental impact, visualized through a web-based dashboard for data-driven decision-making.
The AMC integration unlocks holistic customer journey optimization, bridging ad strategy with real business outcomes.
We take pride in communication
Amerge Account Managers offer fast SLA’s for campaign setup and optimization – ensuring quick turnaround without the need to navigate through multiple teams.
We understand the Amazon language so things move quickly with us. With experience from inside Amazon, our team has a deep understanding of the platform — we know the products and the ins and outs of how things work.
DSP enthusiasts & DSP resellers
Coming from Non-Endemic backgrounds, our CEO & COO served as ex-Amazon Non-Vendor Account Executive and Account Managers, where they worked with independent agencies at Amazon for over 4 years, managing 500+ Non-Endemic accounts.
Leverage our tiered DSP Reseller Program, designed with flexible support models to meet your business exactly where it is —whether you’re just getting started or scaling rapidly.
Amerge View
Measure What Matters with Amerge
- All advertising & retail data in one place allowing clients to understand the true impact of advertising on overall sales – not just attributed
- Harmonized, simplified, easy to analyze and refreshed daily
- Dynamic visualization with custom charts.
- Includes all of the Amazon metrics, Amerge created metrics and tailor-made metrics for specific clients
TACOS as the primary KPI
We anchor ourselves to a strategic shift adopting Total Advertising Cost of Sales (TACOS) as the primary KPI for advertising efforts. Amerge’s founding principle is that effective advertising optimization requires direct access to sales figures.
While advertising can be managed and reported on without a sales filter, this approach can lead to suboptimal decision-making based solely on advertising attribution.
Full service scope
From launching your products on Amazon and optimizing your content to running incremental Amazon DSP campaigns, Prime Video ads, leveraging AMC insights, building compelling creatives, copywriting and catalogue management—Amerge offers end-to-end Amazon solutions for your brand.
We are a global full-service Amazon Advanced Partner, backed by 200+ years of ex-Amazon expertise.
1. Selling on Amazon?
Join global brands that sell on Amazon and trust our expertise.
How do we Reinvent your Amazon Blueprint?
In-house Creative Services
that cover all of your Amazon needs:
- Brand stores
- A+ Content, A+ Premium Content
- DSP Creatives
- Videos
- Product Photography and Videography
Creative team closely co-operates with our Selling partner division to master the Landing page experience of the user.
Our In-house designers are ex-Amazon or have worked for some of the biggest creative agencies.
Check out our Creative services showreel here.
Amazon Marketing Cloud
As a certified provider of Amazon Marketing Cloud services and tools, we proudly offer tailored AMC solutions designed to meet our clients’ needs.
AMC is paramount in understanding the relationship between DSP and Search through path to conversion and multiple touch attribution. We go beyond basic analytics by offering granular data on ad performance. You can track individual customer journeys, understand which touchpoints are most effective, and determine the typical conversion time. This allows you to tailor your marketing strategies for optimal results and much more.
Check out our AMC subpage here.
Innovative Search Ads Tactics
Our campaigns are driven by Amerge Engine, our proprietary technology that automates Sponsored Ads and DSP optimizations.
This enables features such as single keyword and campaign setups per product (ASIN), budget redistribution, campaign creation and pausing, best seller rank integration, and dayparting.
Our unique advertising strategies go beyond transparent reporting to ensure that our clients’ investments drive incremental sales, rather than cannibalizing existing revenue or attributing sales that would have occurred naturally.
In general, our Search Ads worfklow has 3 stages:
- Human planning
- Automatic implementation
- Advanced control & optimization (Human + Automatic)
Check out our Amerge Ads section for more.
DSP setup that drives growth
At Amerge, we tailor DSP strategies for full-funnel activation:
- Defining KPIs – Aligning with benchmarks for measurable success.
- Inventory Selection – Choosing Amazon O&O properties, third-party sites, or a mix.
- Granular Targeting – Implementing precise audience segmentation.
- Bidding Optimization – Ensuring cost efficiency while maximizing reach.
- Ad Tag Implementation – Tracking key user actions (sign-ups, purchases, etc.).
Amerge Engine for DSP allows a single line item per ASIN for deep and granular campaign structures.
This setup approach enables live reporting and decision-making across all key advertising hierarchies with full exposure to advertising KPIs on each level.
Let us handle your operations through our SPS offering
The Amerge Seller Services team is focused in applying expertise amongst different areas of the vendor partner success journey.
For instance, implementing analytical approach to tackle inventory management challenges like seasonality and high velocity events.
Our team of experienced ex-Amazon specialists truly understand the ins and outs of Amazon retail and use this expertise to benefit our clients.
Services we offer:
- Catalogue Support
- Invoicing
- Chargebacks
- Strategy Consulting
- Client Support
- Terms Negotiation
- Order Management
- Merchandising
- Search Engine Optimisation
- Translation and Transcreation
Actionable reporting with Amerge View
Proprietary all- in-one reporting dashboard, Amerge View, that provides real-time view of link-out DSP campaigns, seamless integration of 3P data, and conversions tracked through Amazon Ad Tag.
Amerge View connects directly with Seller/Vender Central to prove correlation between ad investment and topline sales.
Campaigns are grouped by category and can be easily filtered, allowing for granular reporting and optimization.
Amerge View is fully customizeable.
- Custom Metrics
- Ad Tag Integration
- Client 1P Data
- And More!
In-house Creative Services
that cover all of your Amazon needs:
- Brand stores
- A+ Content, A+ Premium Content
- DSP Creatives
- Videos
- Product Photography and Videography
Creative team closely co-operates with our Selling partner division to master the Landing page experience of the user.
Our In-house designers are ex-Amazon or have worked for some of the biggest creative agencies.
Check out our Creative services showreel here.
Amazon Marketing Cloud
As a certified provider of Amazon Marketing Cloud services and tools, we proudly offer tailored AMC solutions designed to meet our clients’ needs.
AMC is paramount in understanding the relationship between DSP and Search through path to conversion and multiple touch attribution. We go beyond basic analytics by offering granular data on ad performance. You can track individual customer journeys, understand which touchpoints are most effective, and determine the typical conversion time. This allows you to tailor your marketing strategies for optimal results and much more.
Check out our AMC subpage here.
Innovative Search Ads Tactics
Our campaigns are driven by Amerge Engine, our proprietary technology that automates Sponsored Ads and DSP optimizations.
This enables features such as single keyword and campaign setups per product (ASIN), budget redistribution, campaign creation and pausing, best seller rank integration, and dayparting.
Our unique advertising strategies go beyond transparent reporting to ensure that our clients’ investments drive incremental sales, rather than cannibalizing existing revenue or attributing sales that would have occurred naturally.
In general, our Search Ads worfklow has 3 stages:
- Human planning
- Automatic implementation
- Advanced control & optimization (Human + Automatic)
Check out our Amerge Ads section for more.
DSP setup that drives growth
At Amerge, we tailor DSP strategies for full-funnel activation:
- Defining KPIs – Aligning with benchmarks for measurable success.
- Inventory Selection – Choosing Amazon O&O properties, third-party sites, or a mix.
- Granular Targeting – Implementing precise audience segmentation.
- Bidding Optimization – Ensuring cost efficiency while maximizing reach.
- Ad Tag Implementation – Tracking key user actions (sign-ups, purchases, etc.).
Amerge Engine for DSP allows a single line item per ASIN for deep and granular campaign structures.
This setup approach enables live reporting and decision-making across all key advertising hierarchies with full exposure to advertising KPIs on each level.
Let us handle your operations through our SPS offering
The Amerge Seller Services team is focused in applying expertise amongst different areas of the vendor partner success journey.
For instance, implementing analytical approach to tackle inventory management challenges like seasonality and high velocity events.
Our team of experienced ex-Amazon specialists truly understand the ins and outs of Amazon retail and use this expertise to benefit our clients.
Services we offer:
- Catalogue Support
- Invoicing
- Chargebacks
- Strategy Consulting
- Client Support
- Terms Negotiation
- Order Management
- Merchandising
- Search Engine Optimisation
- Translation and Transcreation
Actionable reporting with Amerge View
Proprietary all- in-one reporting dashboard, Amerge View, that provides real-time view of link-out DSP campaigns, seamless integration of 3P data, and conversions tracked through Amazon Ad Tag.
Amerge View connects directly with Seller/Vender Central to prove correlation between ad investment and topline sales.
Campaigns are grouped by category and can be easily filtered, allowing for granular reporting and optimization.
Amerge View is fully customizeable.
- Custom Metrics
- Ad Tag Integration
- Client 1P Data
- And More!
2. Not Selling on Amazon?
You’re Still in the Right Place!
We’re experts at choosing the right formats and targeting, when reaching your desired audiences. Amerge has tools in place to prove organic lift when display and video campaigns are activated.
Driving Non-endemic Success with Strategy, Precision, and Impact.
We are experts in our field and always choose Amazon formats that fit your particular brand, strategy and KPI´s.
Prime Video
For non-endemic brands, Prime Video offers access to one of the most premium, brand-safe environments in streaming, driving high-impact awareness at scale.
Why it works for non-endemic brands:
- Reach over 115M monthly U.S. viewers on connected TV, mobile & desktop
- Leverage geo-targeting for local or regional campaigns, down to the zip level
- Target audiences by lifestyle, intent signals, or purchase categories (e.g. travel, auto, finance)
- Drive brand lift and awareness with non-skippable ad units and AMC-based measurement
Online Video Ads (OLV)
OLV is ideal for non-endemic advertisers looking to expand reach across multiple touchpoints beyond Amazon.com, while still benefiting from Amazon’s data-rich targeting.
Why OLV is valuable for non-endemic brands:
- Deliver ads across Twitch, IMDb, and Amazon Publisher Direct
- Reach entertainment and gaming-focused audiences in high-engagement moments
- Combine first- and third-party signals (e.g. in-market segments, lifestyle indicators)
- Great for driving mid-funnel engagement, especially in travel, education, finance, and CPG
- Scalable video solution for brands not selling on Amazon, with broad reach and flexible formats
Sponsored TV
Sponsored TV extends your reach to audiences watching linear-style, ad-supported content, offering a strong brand awareness play for non-endemic advertisers.
Why it fits non-endemic campaigns:
- Ads appear alongside content on Fire TV and third-party channels like Bloomberg and Crackle
- Use automated placements to reach viewers in premium, lean-back environments
- Tap into broad household audiences without needing an Amazon storefront
- Cost-effective video entry point with measurable scale and reach
Streaming TV
Streaming delivers, non-skippable video placements across a vast network of connected TV (CTV), desktop, and mobile inventory — both on and off Amazon.
Why it’s perfect for non-endemic brands:
- Access Amazon-owned inventory (Fire TV, Freevee) plus 3P supply through top publishers like A+E, Discovery, NBCUniversal, FOX, Warner Bros. Discovery, and more
- Ads run across high-quality streaming apps and channels, reaching cord-cutting audiences on platforms they trust
- Tap into household-level targeting using Amazon’s powerful audience signals (e.g. age, income, interests)
- Reach viewers during TV shows, movies, and long-form premium content
- Run sequential retargeting with video, display, or audio to drive full-funnel performance
The Amerge Approach to Non-Endemic DSP
Tailored DSP strategies for Full Funnel activation
- KPI Definition – Establishing measurable success metrics aligned with industry benchmarks.
- Inventory Strategy – Selecting Amazon-owned properties, third-party sites, or a hybrid approach.
- Advanced Targeting – Deploying precise audience segmentation for optimized reach.
- Bidding Optimization – Balancing cost efficiency with maximum exposure.
- Ad Tag Integration – Tracking critical user interactions (sign-ups, purchases, etc.).
Ad Tags Enhance Performance: From Views to Action
Ad Tags do more than just track impressions – they capture real user actions like sign-ups, applications, and purchases. By showing which audiences engage the most, Ad Tags help refine targeting and optimize campaigns in real-time.
By connecting ads to on-site activity, we get a clear view of the customer journey, making ad spend smarter and driving higher conversions. With Ad Tags, advertising isn’t just about visibility – it’s about performance.
Tapping into Amazon's advanced targeting strategies
- Behavioral Targeting – Leverages past shopping habits and interests to tailor ad delivery
- Custom Audiences – Targets users engaging with specific content on platforms like Twitch and Prime Video.
- Retargeting Campaigns – Re-engages users who showed interest but didn’t convert.
- Exclusion Strategies – Filters out inactive or irrelevant users to improve efficiency.
- Geographic Targeting – Targets specific locations, from cities to postal codes, making it a powerful tool for local ad campaigns—perfect for promoting events, store openings, and regional launches.
Measuring the impact properly
One of the key benefits of Amazon DSP is its attribution capabilities. By using Ad Tags and first-party data, we track
and optimize conversions both on and off Amazon.
- Amerge View Dashboard – Our custom reporting suite that consolidates all available Amazon data into a clear, actionable dashboard
- Attribution Analysis – Analyzing how ad exposure drives conversions.
- Overlapping Audiences – Fine-tuning targeting based on performance insights.
- Brand Lift Studies – Measuring changes in awareness, consideration, and purchase intent.
Proven results across diverse categories
Automotive
Baby
Beauty
Books/Publishing
Consumer Electronics
CPG
Finance
Healthcare
Education
Entertainment
Gaming
Government
Grocery
Home and Kitchen
Legal
Pets
Tools and Manufacturing
Utilities
Get in touch today.
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