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    At Amerge, we’re building the blueprint for every brand to succeed with Amazon, regardless of whether you are currently selling on the platform or elsewhere.

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Amerge Tech and Analytics Q2 2025 Highlights

July 21, 2025
Amerge Tech and Analytics - Q2 2025 Highlights

You’ve got a lot going on. Our job is to make your work easier. In Q2, we focused on speed, clarity and dependability. That way, you can get answers faster, trust what you can see and move quicker. Here’s what we shipped in Q2 to help you do just that.


 🚀Faster Product Level Reporting:


Amerge View 4.0’s  ASIN / Product-level tables now load up to 6x faster. What used to take 60 seconds now renders in under 10 seconds. This saves you time and enhances user experience across multiple reporting tabs. 


🚀AMC Audiences for Prime Day: 


In preparation for Prime Day week, over 400 custom AMC audiences were created and activated. This gave our clients a performance edge by enabling more precise targeting using signals unique to AMC in the days leading up, during and after the event. 


🚀Timely North America market data:


We have added a second Amerge View data refresh at 7 EST for the US and Canada. Now you get the previous day’s numbers first thing in the morning, without needing to wait another day. 


🚀Increased Reliability of Hourly Grain Data:


We improved how we handle Amazon Marketing Stream’s data outages and API throttling and built smarter backfill processes. The gaps are now automatically backfilled, leading to more precise and reliable campaign management automation.


🚀Peak Times Resiliency 


We resolved data retention and system overload issues live during the Prime Day rush. Reports remained available, accurate, and on schedule.

You’re growing fast. We’re growing with you. These updates are already helping teams move quicker and smarter. Want a walkthrough? Just holler. We’re here to guide you, listen, and keep innovating. Get in touch.  Q3 has more surprises on deck. Stay tuned. 


AmergeView interface, proprietary tool to measure data from Amazon Ads

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    • Amazon Marketing Cloud
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