Get your Amazon blueprint from a Leading German Agency
Meet Your Managing Director for Germany
Max Rottenaicher
The core of our offering
We help businesses achieve sustainable growth on Amazon by analysing and forecasting their profitability, boosting total sales, reducing operational costs, driving incremental customers, helping with expansion into new markets, and using Amazon Marketing Cloud to review the full customer journey.
Amazon Sponsored Ads
Amerge ensures Amazon advertising delivers true incremental impact, visualized through a web-based dashboard for data-driven decision-making.
The AMC integration unlocks holistic customer journey optimization, bridging ad strategy with real business outcomes.
Amazon DSP
Amerge Account Managers offer fast SLA’s for campaign setup and optimization – ensuring quick turnaround without the need to navigate through multiple teams.
We understand the Amazon language so things move quickly with us. With experience from inside Amazon, our team has a deep understanding of Amazon’s advertising ecosystem.
Amazon Marketing Cloud
Coming from Non-Endemic backgrounds, our CEO & COO served as ex-Amazon Non-Vendor Account Executive and Account Managers, where they worked with independent agencies at Amazon for over 4 years, managing 500+ Non-Endemic accounts.
Amerge View
Measure What Matters with Amerge
- All advertising & retail data in one place allowing clients to understand the true impact of advertising on overall sales – not just attributed
- Harmonized, simplified, easy to analyze and refreshed daily
Creative services
Create Amazon-ready assets that support both brand storytelling and performance.
From Brand Stores and A+ Content to DSP creatives, product imagery, and video production, Amerge Creative Services helps brands improve how they show up across the Amazon ecosystem.
Vendor & Seller Management
From launching your products on Amazon and optimizing your content to running incremental Amazon DSP campaigns, Prime Video ads, leveraging AMC insights, building compelling creatives, copywriting and catalogue management—Amerge offers end-to-end Amazon solutions for your brand.
DSP Reseller
Access Amazon DSP through Amerge’s reseller expertise and reporting capabilities.
We support brands and agencies with DSP activation, campaign management, audience strategy, optimisation, and performance reporting designed to maximise the value of Amazon’s media ecosystem.
Non endemic advertising
Use Amazon Ads even if your brand does not sell on Amazon.
Through Amazon DSP, non-endemic brands can reach relevant audiences using Amazon’s first-party signals, drive traffic beyond Amazon, measure off-platform actions, and build awareness across the funnel.
Full service agency
Connect your Amazon strategy across ads, retail, creative, tech, and analytics.
As a full-service Amazon agency, Amerge supports brands from launch and optimisation to DSP, Sponsored Ads, AMC, content, catalogue management, and long-term marketplace growth.
Ready for your new Amazon blueprint?
Meet the Amerge Germany Client leadership team
Schwanthalerstraße 91, 80336 München, Deutschland
Max Rottenaicher
Managing
Director Germany
Leading Amazon growth strategies tailored for the German marketplace.
Miriam Sodergren
Head of Client Strategy
Connecting ambitious brands with the right Amazon growth strategy.
Dominika Langerova
Sponsored Ads Team Lead
Transforming advertising budgets into measurable business growth.
Lina Leonenko
DSP Team Lead
Building full-funnel Amazon DSP strategies that deliver incremental results.
Natalia Svecova
Content Lead
Crafting compelling content that turns shoppers into customers.
Supported by highly qualified 75+ Account managers, Search Ads & DSP Specialists, Software engineers, Data Analysts, AMC Tech specialists, Designers and Copywriters based in 3 continents and 9 countries
We know German market
Top of Search is Expensive
Top-of-Search on Amazon.de is a luxury. For high-intent German keywords like „Saugroboter“, bids often exceed €5.00, killing margins. We use AMC to pivot: identifying the “Search-Exposed” audience—shoppers who searched but didn’t click.
Instead of fighting for the expensive TOS click, we retarget them via cheaper DSP ads, capturing intent at a fraction of the cost. Efficient, local growth.
The German Storefront
Your German Amazon Storefront is a local headquarters, not just a catalog. We prioritize technical specs and comparison tables over flowery copy to satisfy research-heavy shoppers.
Localization is vital: using the formal “Sie” in premium categories acts as an immediate trust signal, proving your brand professionally “operates in Germany” rather than just shipping there. By trading hype for technical clarity, we bridge the trust gap and turn skeptical browsing into high-intent sales.
Aggressive NTB (New-to-Brand) Growth
Germany is one of Amazon’s most competitive marketplaces. Sustainable growth rarely comes from defending existing customers alone.
Using Amazon DSP, Sponsored Ads, and Amazon Marketing Cloud, we help brands identify and acquire new-to-brand shoppers while measuring the incremental impact of every campaign.
The Prime Video Power-Play
Prime Video has become one of Germany’s fastest-growing advertising opportunities, giving brands access to millions of engaged viewers through premium streaming content.
Combined with Amazon’s first-party audience signals and DSP targeting, Prime Video helps brands build awareness earlier in the customer journey while driving measurable business outcomes.
The Trust Factor
German shoppers prioritize fact-driven data over hype.
We win trust by highlighting Climate Pledge Friendly badges (+13.3% sales) and technical specs in Sponsored Brands. This approach uses instructional video to boost CVR by 22% and pre-emptively reduce high German return rates through total clarity and a localized, professional tone.
CRM-to-DSP Synchronization for Pure Prospecting
By synchronizing legacy CRM databases with Amazon Marketing Cloud (AMC), large German HQs can suppress existing loyalty members to eliminate the 35% of retargeting spend typically wasted on current customers, ensuring 100% incremental reach for every DSP Euro spent.
Trust by Leading Brands
When leading brands choose Amazon Advertising, they choose us as their agency partner.
We won the 2025 AMAZON ADS PERFORMANCE OPTIMIZATION PARTNER AWARD
with e.l.f. Cosmetics.
How e.l.f. Cosmetics became #2 on Amazon DE in 90 days
How We Build Sustainable Amazon Growth in Germany
Incremental approach
Amerge ensures Amazon advertising delivers true incremental impact, visualized through a web-based dashboard for data-driven decision-making.
The AMC integration unlocks holistic customer journey optimization, bridging ad strategy with real business outcomes.
We take pride in communication
Amerge Account Managers offer fast SLA’s for campaign setup and optimization – ensuring quick turnaround without the need to navigate through multiple teams.
We understand the Amazon language so things move quickly with us. With experience from inside Amazon, our team has a deep understanding of the platform — we know the products and the ins and outs of how things work.
DSP enthusiasts & DSP resellers
Coming from Non-Endemic backgrounds, our CEO & COO served as ex-Amazon Non-Vendor Account Executive and Account Managers, where they worked with independent agencies at Amazon for over 4 years, managing 500+ Non-Endemic accounts.
Leverage our tiered DSP Reseller Program, designed with flexible support models to meet your business exactly where it is —whether you’re just getting started or scaling rapidly.
Amerge View
Measure What Matters with Amerge
- All advertising & retail data in one place allowing clients to understand the true impact of advertising on overall sales – not just attributed
- Harmonized, simplified, easy to analyze and refreshed daily
- Dynamic visualization with custom charts.
- Includes all of the Amazon metrics, Amerge created metrics and tailor-made metrics for specific clients
TACOS as the primary KPI
We anchor ourselves to a strategic shift adopting Total Advertising Cost of Sales (TACOS) as the primary KPI for advertising efforts. Amerge’s founding principle is that effective advertising optimization requires direct access to sales figures.
While advertising can be managed and reported on without a sales filter, this approach can lead to suboptimal decision-making based solely on advertising attribution.
Full service scope
From launching your products on Amazon and optimizing your content to running incremental Amazon DSP campaigns, Prime Video ads, leveraging AMC insights, building compelling creatives, copywriting and catalogue management—Amerge offers end-to-end Amazon solutions for your brand.
We are a global full-service Amazon Advanced Partner, backed by 250+ years of ex-Amazon expertise.
Your new Amazon blueprint
is only a message away
Finalist of the 2025
Amazon Ads Award
with Adobe
How we Mastered AMC with Adobe
Proven results across diverse categories
Automotive
Baby
Beauty
Books/Publishing
Consumer Electronics
CPG
Finance
Healthcare
Education
Entertainment
Gaming
Government
Grocery
Home and Kitchen
Legal
Pets
Tools and Manufacturing
Utilities
Real outcomes for our German clients
Adobe Case Study: Mastering Amazon Marketing Cloud
After having run a DSP test campaign in Q4 2022 in EMEA, Adobe decided to partner with Amerge from Q1 2023 on Sponsored Ads and DSP.
Software/PC/IT
e.l.f. Cosmetics Case Study: Taking e.l.f. Cosmetics to Number 2 in Make-up
e.l.f. Cosmetics is a global cosmetics and skincare company on a mission to make beauty accessible for everyone. They offer a wide range of affordable, high-quality products for all skin types…
Beauty
Sonax Case Study: Mastering Brand Storytelling
SONAX is one of the leading brands in over 100 countries for car care and cleaning. This campaign exemplifies brand storytelling by transforming Sonax’s 75-year legacy into an emotionally engaging narrative that resonated with both loyal.
Automotive
