“Measure What Matters” isn’t just the title of a bestselling book—it’s been the guiding principle behind everything we’ve accomplished in 2024 at Amerge. From strategic sessions and QBRs to brand audits, tech innovations, and product enhancements. This framework has driven sustainable growth for our clients across every department whilst empowering every Amergent.
As we gear up for 2025, we can’t wait to reveal what we’ve planned to keep building the blueprint for your brand to succeed, whether you’re selling on Amazon or elsewhere.
Amazon Updates
The Future of Car Shopping Is Here
Amazon has launched its innovative online car ‘dealership’ in collaboration with Hyundai, revolutionizing how cars are bought and sold. Now live in 48 U.S. cities, this platform allows customers to explore vehicles, secure financing, place orders, and even arrange delivery—all seamlessly within Amazon’s ecosystem.
“Don’t get media envy, get Amazon Ads.”
The Drum shares the story of Amazon Ads creation of a short film which was targeted at media buyers globally. The goal was to shift the perception of Amazon Ads only offering ‘low funnel’ solutions and instead has a whole array of ‘upper funnel’ solutions. The film uses humour and media ‘envy’ when missing out of Amazon Ad’s solution.
“But envy is nothing to be ashamed of. Because for our audience, it’s a strong motivator of media experimentation. It’s the spark that drives them from: “Damn, I wish I did that.”, to: “Next time, that will be me!”.
Amazon stakes $4bn more in Anthropic–the next tech arms race
Bring the total investment to a whopping $8 billion. Anthropic has now designated AWS as its “primary training partner” for AI model development, in addition to Amazon’s role as a primary cloud provider. Read the article for more info on AWS’ USP in market and Amazon’s AI strategy.
Need ideas for last minute Christmas Shopping on Amazon? (under $50)
You still have time to pick up some last minute wins for Christmas presents through Prime delivery. We’re proud to see our client e.l.f. make the 4th spot and also Skull Candy at no. 7. And yes, the gifts listed are pretty random ranging from air tags to rechargeable hand warmers to travel chess sets. Worth checking out for some ideas however!
AI and Beyond: Amazon opens advanced research Lab in San Francisco
David Luan, Vice President of Autonomy and head of the Lab, and Amazon Scholar Pieter Abbeel explain that the “Amazon AGI SF Lab is designed to empower AI researchers and engineers to make major breakthroughs with speed and focus toward this goal. Our philosophy combines the agility of a startup with the resources of Amazon. ”
‘Beast Games’ to premiere on December 19 exclusively on Prime Video—Watch the trailer
Fans can expect to see their favorite type of ‘MrBeast-style’ challenges fueled by time-sensitive emotional decisions, pyrotechnics, and of course, big-rewards. The series is set to debut weekly on Thursday, December 19th on Prime Video in more than 240 countries and territories worldwide.
Amazon Prime Video is introducing AI Topics
“With the help of AI, we’re able to analyze thousands of shows and movies across Prime Video’s vast library of premium content and group those titles into relevant topics for customers. The end result is a highly personalized content recommendation experience that gives customers control over their discovery journey.”
“We’re excited to take personalization a step further by testing a new way to recommend titles to customers with AI Topics,” said Adam Gray, vice president of product at Prime Video.
Helping Small Business Sellers During the Holiday Season and Beyond
More than 60% of sales on Amazon are made by independent, third-party sellers, most of them small and medium-sized businesses. “Sellers last year — just their Amazon business alone — generated 1.8 million jobs. And if collectively we can increase that, because they’re hiring more and they’re returning more of that economic value to their local communities, I think we all win, ” said Natalie Angelillo, Director of External Relations at Amazon.
Read the article to find out more about how Amazon supports third-party sellers.
5 Smart Tips to Reduce, Reuse, and Recycle Your Amazon Packaging This Holiday Season
This holiday season, Prime members can take advantage of Amazon Day to schedule a specific delivery day, consolidating multiple orders into fewer shipments—a simple yet impactful way to reduce packaging waste.
Amerge Updates
Dive into the video landscapes of Google and Amazon
And uncover their unique features and key differences in an insightful article written by our Account Executive and talented ex-Google Anna Rui Zhu.
What does it mean to truly embrace our “Be Human” value?
Our Global Category Lead Chloe Enever has committed to running the London Marathon in support of organizations that provide help to individuals and families navigating the impact of brain injuries.
Read the article to learn how you can help.
Need a Christmas gift idea? Start with this book tip
Our Co-Founder & CCO Will Fisher, has shared: “The book’s main message is across ‘Freedom and Responsibility’ and how to empower yourself and your team. It strives to encourage innovation and remove any barriers when growing yourself or a business.” 🚀
Check out Will’s LI post to find out more.
A Thank You from Team Amerge View
To our valued Amerge View users: In Q4, we integrated our Net Promoter Score directly into the dashboard, making it easier than ever to share your feedback. Your ratings have been instrumental in helping us refine and elevate our services. Thank you for your support.💙
Case Study with Adobe: Mastering Amazon Marketing Cloud
Adobe global partnership story
After having run a DSP test campaign in Q4 2022 in EMEA, Adobe decided to partner with Amerge from Q1 2023 on Sponsored Ads and DSP. Amerge could significantly increase Adobe’s results in terms of driving new customer acquisition but also driving efficiency in the region. That’s why they decided to test a similar approach in the US, we went fully live in Q3 2023. Since then, Amerge has been running on behalf of Adobe in EMEA and North America, now including Canada, all Amazon Advertising activities across the funnel including upper funnel activities; Prime Video or Fire Devices with the goal to have a fully global approach including APAC by the end of the fiscal year 2024.
Advertising challenge
Adobe Creative Cloud suite of all apps is Adobe’s most premium subscription product and thus challenging in terms of new customer acquisition. In May 2023, we partnered with the Creative Cloud business unit to drive gross new ARR (Annual Recurring Revenue) with Amazon DSP globally.
“We leveraged Amazon’s rich audience data but mixed them via DMP integration with Adobe’s audiences to win incremental customers for Adobe. In a test and learn approach, different audiences and creative strategies have been used. Among these, adobe.com subscriber lookalikes, lapsed adobe.com customers, AMC Sponsored Ads views retargeting, or Streaming TV campaign exposures that run across different video and display formats on and offsite. All accompanied by a brand lift study. After developing a strong base setup in the US, the campaign expanded to DE, UK and FRITES, and from there, been adjusted to the needs of every market, ” said Max Rottenaicher, Managing Director of Amerge Germany.
Our results
After testing different strategies and finding a strong base set up in the US, from Q3 2023 the campaign expanded to DE & UK, followed by FRITES in 2024. Through the partner, gross new ARR for Adobe Creative Cloud all apps could be increased by 33.6% and the US brand awareness by 10%.
Key metrics
- Total Amazon Sales of the Creative Cloud ASIN increased by 46.68% in the US, 46.67% in DE, and 65.47% in the UK.
- Gross New ARR (Annual Recurring Revenue) increased YoY by 33.6%.
- Brand Awareness for Adobe Creative Cloud increased by 10%.
What does the client say?
“We have been working with Amerge in EMEA since late 2022 and they have demonstrated great campaign management skills in both Sponsored Ads and DSP while delivering meaningful insights via Amazon Marketing Cloud, which is why we have extended the partnership to cover North America as well. We also appreciate Amerge’s flexibility to create a custom dashboard for us.”
Peter Röser, Head of North America and EMEA retail sales & marketing at Adobe
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