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Amerge blog

Amerge x Amazon Ads Prime Video &
AMC Summit: Key Takeaways

April 26, 2024

Cutting-edge case studies. Actionable Amazon Marketing Cloud insights. In-depth Prime Video Ads statistics. These were just some of the engaging topics covered at our inaugural Amerge x Amazon Ads Summit. 

The Amerge Prime Video & Amazon Marketing Cloud Summit brought together over 45 e-commerce industry peers, including representatives from leading brands, agencies, and Amazon itself. We hope that all the participants enjoyed a day full of learning and networking at Glaziers Hall in London. The day began with a delightful breakfast overlooking the Thames River, followed by an introduction to the Amerge agency by our Co-Founders, Will Fisher and John Doyle.

Will FIsher and John Doyle at AMC Summit

“We launched our agency shortly after lockdown came in so we never really held any events starting out. This was therefore quite special for us, reminding us of the importance of bringing a network together and sharing open ideas across some exciting topics: Prime Video & AMC, ”added Will Fisher, Chief Commercial Officer and Co-Founder of Amerge. 

Data-Driven Insights

The summit kicked off with keynotes featuring in-depth analyses of Amazon Marketing Cloud (AMC) by Neil Probert, Head of Pan-EU Ad Tech Sales at Amazon, and exclusive Prime Video Ads statistics from Joe Hayes, Streaming Ads Lead at Amazon.

Amerge x Amazon Ads Prime Video &amp;  <br> AMC Summit: Key Takeaways

Compelling Case Studies

Chloe at AMC Summit by Amerge

Chloe Enever, Category Lead for Non-Endemic, and Toby Shelley, Category Lead for CPG at Amerge, presented compelling case studies showcasing the unique power of Prime Video Ads and AMC.

Toby at  AMC by Amerge Summit

A Look Ahead

Fred Pearce, our amazing event host, UK BizDev Team Lead and Category Lead for Hardlines at Amerge, unveiled a sneak peek at Amerge AMC Pro, our latest product leveraging the full potential of Amazon Marketing Cloud, and revolutionising the advertising possibilities for our clients. 

“The launch of our AMC Pro offering provided us with a great reason to host our inaugural Amerge x Amazon summit.  The event couldn’t have gone much better and I have been overwhelmed by the positive feedback we have received from those who attended, “ concluded Fred Pearce. 

Fireside Chat

A captivating fireside chat featuring John Doyle, CEO & Co-Founder at Amerge, Neil Probert, and Joe Hayes addressed the most relevant AMC & Prime Video questions of the moment. 

Fireside chat at AMC Prime Video summit

Thank You & Next Steps

A big thank you to everyone who attended our summit. To learn more about leveraging Prime Video and AMC for your brand’s growth, contact us at hello@amerge.com  or book a free consultation via our contact form.

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