Amerge logo
Contact Us

Adobe Case Study: 
Mastering Amazon Marketing Cloud

Key metrics

Upward graph
Total Amazon Sales of the Creative Cloud ASIN increased by 46.68% in the US, 46.67% in DE, and 65.47% in the UK
Increase
Gross New ARR (Annual Recurring Revenue) increased YoY by 33.6%
Adobe Case Study: 
Mastering Amazon Marketing Cloud
Brand Awareness for Adobe Creative Cloud increased by 10%

Adobe global partnership story

After having run a DSP test campaign in Q4 2022 in EMEA, Adobe decided to partner with Amerge from Q1 2023 on Sponsored Ads and DSP. Amerge could significantly increase Adobe’s results in terms of driving new customer acquisition but also driving efficiency in the region. That’s why they decided to test a similar approach in the US, we went fully live in Q3 2023. Since then, Amerge has been running on behalf of Adobe in EMEA and North America, now including Canada, all Amazon Advertising activities across the funnel including upper funnel activities; Prime Video or Fire Devices with the goal to have a fully global approach including APAC by the end of fiscal year 2024.

Adobe bird
Adobe Case Study: 
Mastering Amazon Marketing Cloud
Adobe picture

Advertising challenge

Adobe Creative Cloud suite of all apps is Adobe’s most premium subscription product and thus challenging in terms of new customer acquisition. In May 2023, we partnered with the Creative Cloud business unit to drive gross new ARR (Annual Recurring Revenue) with Amazon DSP globally.

Our Solution

Max Rottenaicher -
“We leveraged Amazon’s rich audience data but mixed them via DMP integration with Adobe’s audiences to win incremental customers for Adobe. In a test and learn approach, different audiences and creative strategies have been used. Among these, adobe.com subscriber lookalikes, lapsed adobe.com customers, AMC Sponsored Ads views retargeting, or Streaming TV campaign exposures that run across different video and display formats on and offsite. All accompanied by a brand lift study. After developing a strong base setup in the US, the campaign expanded to DE, UK and FRITES, and from there, been adjusted to the needs of every market.”
Max Rottenaicher, DE Country Lead
max.rottenaicher@amerge.com

Our results

After testing different strategies and finding a strong base set up in the US, from Q3 2023 the campaign expanded to DE & UK, followed by FRITES in 2024. Through the partner, gross new ARR for Adobe Creative Cloud all apps could be increased by 33.6% and the US brand awareness by 10%.

What does the client say

“We have been working with Amerge in EMEA since late 2022 and they have demonstrated great campaign management skills in both Sponsored Ads and DSP while delivering meaningful insights via Amazon Marketing Cloud, which is why we have extended the partnership to cover North America as well. We also appreciate Amerge’s flexibility to create a custom dashboard for us.”
PETER RÖSER, Head of North America  and EMEA retail sales & marketing at Adobe
Oops! Looks like you missed something.
Almost there! Please, click on the link in your e-mail to confirm your subscription.

Subscribe and get more premium content

Amerge logo

Our Services

Amerge Ads

Sponsored Ads & DSP
Prime Video Ads with Amerge
How We Help Non-Endemic Brands
DSP Reseller

Vendor & Seller Management

Amerge Selling Partner
Guide: Seller Central
Guide: Vendor Central

Amerge Tech

Amazon Marketing Cloud
Amerge Tech & Analytics

Design & Asset Creation

Amerge Creative Services

Germany flag