CCLIFE Case Study: Driving Growth & Profitability with Amazon DSP

Key Metrics

Introduction

CCLife is a leading brand offering high-quality, affordable home, garden, and automotive products designed for both DIY enthusiasts and professionals. Committed to functionality and durability, CCLife continuously expands its product range to meet diverse customer needs. With a strong presence in the European market, the brand leverages e-commerce platforms like Amazon to make its reliable and cost-effective solutions accessible to a broad audience.

Our approach

“Our first step was to carefully segment the client’s product catalog based on product types, seasonal trends, and customer demand. This segmentation allowed us to tailor our DSP campaigns to each product group’s specific needs, ensuring that we were targeting the right customers with the most relevant ads at the right times. A core strategy was building custom audiences based on recent interactions, ensuring efficient ad spend while maximizing ROAS. To balance profitability and customer acquisition, we prioritized mid and lower funnel strategies while allocating budget to in-market and lifestyle segments for NTB growth. In Germany, contextual targeting using real-time behavioral data helped reach relevant shoppers. We also adjusted ad spend based on product seasonality, ensuring peak-time prioritization. With continuous performance monitoring and real-time optimizations, we consistently met the client’s targets.”

Anna Rui Zhu, Account Executive

anna.zhu@amerge.com

Results

In the first six months, CCLIFE’s Amazon DSP strategy achieved 2x the ROAS of Sponsored Ads in the German marketplace, driving higher profitability and efficient customer acquisition, with New-To-Business (NTB) rates consistently over 82%. Building on this success, we expanded DSP efforts to France, where we saw similar results, doubling Sponsored Ads ROAS with NTB% around 80%. Simultaneously, we successfully reduced total ACOS to the ideal level in both marketplaces while sustaining strong total sales growth.

What does the client say

“Working with the Amerge team has been a key milestone in transforming our advertising strategy. Through Amazon DSP, they implemented a refined layered approach and precise audience targeting, significantly improving ad efficiency and helping us acquire high-quality new customers at a lower cost. In Germany and France, DSP delivered twice the ROAS of Sponsored Ads while maintaining over 80% new customer share — far exceeding our expectations. We’ve been impressed by Amerge’s professionalism and data-driven approach. Their ability to adapt strategies in real time based on market trends and user behavior ensures every advertising dollar is well spent. This partnership has boosted our profitability and laid a strong foundation for CCLife’s long-term growth in Europe. We’re excited to continue working together on innovative solutions.”

Jialin Wang, Founder at CCLIFE

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Our services

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Our services

Amerge Tech Solutions

Amerge Ads

Design & Asset Creation

CCLIFE Case Study: Driving Growth & Profitability with Amazon DSP

Key Metrics

Introduction

Our approach

Results

What does the client say

Ready to harness the power of Amerge?

Our Services

Amerge Ads

Vendor & Seller Management

Amerge Tech

Design & Asset Creation