Dunk & Bright Furniture Case Study: Mastering Amazon Prime Video

Non-Endemic

About the client

Dunk & Bright Furniture is a well-established furniture retailer based in Syracuse, New York. Founded in 1927, the family-owned business has grown to become one of the largest furniture showrooms in the state. Known for offering a wide selection of home furnishings, mattresses, and décor, Dunk & Bright caters to various styles and budgets. Their commitment to quality products and exceptional customer service has made them a trusted name in the community for nearly a century.

Our approach

“Amazon Prime Video was ideal for Dunk & Bright because its behavioral targeting allowed them to reach shoppers actively interested in home furnishings. With Amazon’s data, they could deliver ads to the right audience, maximizing efficiency and engagement in a premium, less cluttered ad space.“

Rachel Dickman, Client Strategy Lead

rachel.dickman@amerge.com

Advertising Challenge

Dunk & Bright Furniture faces the challenge of standing out in a competitive market while reaching both traditional and digital audiences. Competing with big-box retailers and e-commerce giants, they need a strong mix of digital, traditional, and community-driven marketing to highlight their personalized service and local roots.

Results

Since launching on Prime Video Dunk & Bright Furniture have seen an increase for both online and in store sales and plan to continue Prime Video as an always on strategy. This has led to 4 renewals of the Prime Video campaign.

What does the client say

“Working with Amerge & Amazon ads has been a great experience for us at Dunk & Bright Furniture, we’ve always advertised on linear TV and when we heard Prime Video was launching an ad supported version we knew that our ads would benefit from that market. The best way we’ve been able to measure success with our campaigns has been total sales, it’s driven more users to shop with us online as well as in store! We were apprehensive to start because our market is very location specific and we can’t advertise outside of a certain zone and that hasn’t been an issue at all with their services! They’ve been able to target our location and customers beautifully.”

Jenson Albert, Marketing Manager at Dunk & Bright Furniture

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Dunk & Bright Furniture Case Study: Mastering Amazon Prime Video

About the client

Our approach

Advertising Challenge

Results

What does the client say

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Amerge Ads

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Amerge Tech

Design & Asset Creation