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Earth Rated Case Study: 
DSP Video & Amazon Streaming TV

Key Amazon Search metrics

Upward graph
+25% increase in branded search impressions on Toys
15% Increase
+15% increase in click-through rate (CTR) for Sponsored Brand ads
Upward graph
20% increase in organic search rankings for top keywords related to the new Toys product line.

Challenge

Earth Rated faced the challenge of maintaining brand recognition and customer loyalty after a major rebranding in mid-2023, while launching a new product line in Q4 2023. They also needed to maintain their #1 Best Seller status and achieve overall sales growth through innovative, targeted advertising strategies.
Earthrated visual
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Earth Rated Case Study: 
DSP Video & Amazon Streaming TV

Our approach

Our approach combined targeted advertising with comprehensive audience engagement. We used DSP Video OLV to elevate brand awareness post re-branding, ensuring retention among existing customers and attracting new ones. For the new Toys product launch, we crafted Amazon Streaming TV campaigns targeting both loyal and New-to-Brand customers.

Our solution

Markus
“We maintained Best Seller status through customized audiences and AMC audiences implementation, optimizing ad spend and engagement. Incremental strategies in DSP channels ensured effective reach and minimized unnecessary spend, driving overall sales growth and customer loyalty. This holistic, data-driven strategy covered the entire marketing funnel, ensuring high performance and conversion.”
Markus Fluhr, Category Lead
markus.fluhr@amerge.com

Results

The campaign achieved a 69% VCR, 819 units sold, and 27 new subscriptions from OLV. STV campaigns generated $36.4k in Ad Sales, 2,502 units sold, and 79 subscriptions. Best Seller audiences yielded $175.7k in sales, while overall YoY sales grew 13.22%, with a 23.31% increase as of May’2024.

What does the client say

“An essential partner in helping us execute our advertising strategy and quickly identify trends to optimize all parts of our funnel. Their team has been nothing short of insightful and exciting to work with, especially when it comes to trying and testing new approaches. We were particularly impressed by the low-funnel results achieved through high-funnel tactics, which surprised and delighted everyone involved. All in all, our partnership has been truly amazing, and we look forward to continued success together.”
Julio Versolato, Digital Performance Manager at Earth Rated
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