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    At Amerge, we’re building the blueprint for every brand to succeed with Amazon, regardless of whether you are currently selling on the platform or elsewhere.

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JosephJoseph Case Study: Leveraging AMC insights and shifting budget to Amazon DSP

Home and Kitchen
Leveraging AMC insights and shifting budget to Amazon DSP with JosephJoseph I Case study
+25% increase in total retail sales YoY
Leveraging AMC insights and shifting budget to Amazon DSP with JosephJoseph I Case study
+31% increase in total retail sales from February – March 2023
29% icon
+29% increase in ROAS from 53.79 to 69.63 

The Advertising Challenge

During our collaboration with Joseph Joseph as their year-end approached, they faced ambitious sales targets. The client requested we focus on frugality with the full funnel DSP and Sponsored Ads set up, we therefore sought methods to boost sales in the EU markets in the most efficient way possible.

Joseph 1
Joseph 2
Joseph Joseph 3

Approach and idea to solve the problem

Initially, the client requested up weighting Sponsored Ads over DSP. As this didn’t improve results, we decided to leverage new insights provided by AMC data, allowing us to make strategic adjustments to our campaign setup. Through analysis of the change in path-to-conversion and determining the ad product with the highest sales impact, we gained valuable insights. This success highlights the power of data-driven decision-making in optimizing advertising strategies.

Results

Initially, we had a significant investment in Sponsored Products, although AMC revealed that DSP had a greater influence on sales. Therefore we customized our advertising setup and redirected more towards DSP, surpassing our original allocation. As a result, we witnessed an increase in total sales. 31% increase in total retail sales from February – March 2023 25% increase in total retail sales YoY from March 2022 to March 2023 29% increase in ROAS from 53.79 to 69.63 with the same budget for DSP display from March to April 2023

What does the client say

“In this challenging economic climate Amerge have allowed us to trial new strategies by region and adapt accordingly, key to protecting budgets, especially in our emerging markets. They are always responsive to our needs and requests, quickly adapting our custom dashboards with new data sources. The team have demonstrated their commitment to us, particularly in peak trading events, utilising advertising tactics alongside data analysis to maximise our spend and drive sales on Amazon.”
Charlotte Day, Account Manager at Joseph Joseph
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Our Services

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Sponsored Ads & DSP
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DSP Reseller

Vendor & Seller Management

Amerge Selling Partner
Guide: Seller Central
Guide: Vendor Central

Amerge Tech

Amazon Marketing Cloud
Amerge Tech & Analytics

Design & Asset Creation

Amerge Creative Services

  • Our Services
    • Amazon Marketing Cloud
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    • Prime Video Ads with Amerge
    • How We Help Non-Endemic Brands
    • Amazon DSP Reseller Program
    • Amerge Creative Services
  • Case Studies
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  • About
  • Careers
  • LinkedIn
  • Meet the Amerge US Team
  • Contact Us
  • Our Services
    • Amazon Marketing Cloud
    • Amerge Tech & Analytics
    • Prime Video Ads with Amerge
    • How We Help Non-Endemic Brands
    • Amazon DSP Reseller Program
    • Amerge Creative Services
  • Case Studies
  • Blog
  • About
  • Careers
  • LinkedIn
  • Meet the Amerge US Team
  • Contact Us
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