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Kin+Kind Case Study: Full-funnel Sponsored Ads approach

Key metrics

As of April 2024:

Kin+Kind Case Study: 
Full-funnel Sponsored Ads approach
+19% increase in brand store visits vs. Q4 2023
Kin+Kind Case Study: 
Full-funnel Sponsored Ads approach
+38% improvement in advertising ACOS YoY (38% in 2024, 53% in 2023)
Kin+Kind Case Study: 
Full-funnel Sponsored Ads approach
+26% increase in total revenue YoY

Challenge

Kin+kind is an emerging pet brand that offers natural products that are both good for animals and the environment. They face challenges competing with well-known brands who have established brand affinity in the pet market. The biggest constraint to kin+kind was that the growth had to be profitable.

Kin+Kind Case Study: 
Full-funnel Sponsored Ads approach
Kin+Kind Case Study: 
Full-funnel Sponsored Ads approach
Kin+Kind Case Study: 
Full-funnel Sponsored Ads approach

Our approach

Monthly sales hit an all-time high in April 2024, with total sales from January – April 2024 +26% YoY. Profitability increased with advertising ACOS +38% vs. prior year, and +19% increase in brand store traffic vs. Q4 2023. Kin+kind is on track to continue growth, +29% total sales forecasted for 2024.

Our solution

Kin+Kind Case Study: 
Full-funnel Sponsored Ads approach
“To educate pet owners about the importance of non-toxic and eco-friendly products, kin+kind leveraged Amazon Ads to reach customers while searching for products on Amazon. A full funnel approach was implemented across Sponsored Ads through increased presence of category keywords with SP, engaging creatives through SB & SBV, and offensively targeting competitors with SD.”
Rachel Dickman, Client Strategy Lead
rachel.dickman@amerge.com

Results

The campaign achieved a 69% VCR, 819 units sold, and 27 new subscriptions from OLV. STV campaigns generated $36.4k in Ad Sales, 2,502 units sold, and 79 subscriptions. Best Seller audiences yielded $175.7k in sales, while overall YoY sales grew 13.22%, with a 23.31% increase as of May’2024.
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