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Magid Case Study:
Mastering Sponsored Ads

Key Results

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$976k in total sales, a 9.9% increase.
10% Increase
$821k shipped COGS, a 10% increase
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utilization

Introduction

Magid is an over 75 year old company with industry-leading experts, a skilled manufacturing team, and a worldwide network of suppliers who source or develop everything needed to keep workers safe. Magid is the only company that gives you this kind of true expertise and personalized service. They’re a fourth-generation family-owned business and still growing strong – at Magid, safety isn’t just a job, it’s their legacy at competitive prices. Magid produces 84M products annually and distributes 700 leading safety brands. Amerge onboarded Magid in September of 2023 as well as Amazon Marketing Stream we have been utilizing AMC since Magid onboarded in September as a test and learn partner.

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Magid Case Study:
Mastering Sponsored Ads
Magid Case Study:
Mastering Sponsored Ads

Challenge

The client was managing more than 3.5k Sponsored Ads campaigns across a portfolio of 900 parent ASINs. Over time the spend got concentrated on a couple of parent ASINs while the vast majority of parent ASINs wasn’t being pushed which made them reliant on that handful of parent ASINs to drive total sales and POs from Amazon.

Our approach

Anna Atkin
“For this type of partner we started differentiating product groups into separate portfolios. Products aimed at retail customers implement a more standard pattern of budget and bid distribution. Portfolios with products aimed at B2B customers implement the same flighting pattern of decreasing spend during weekends and increasing budget during weekdays. This is also paired with setting up adaptive bidding to increase bids during working hours.”
Anna Atkin, US Managing Director at Amerge
anna.atkin@amerge.com

Growth goals and objectives

$746k in shipped COGS, $888k in total sales in April 2024.

Approach

We broke down the 900 parent ASINs into 20 portfolios. And for portfolios above $2k we implement our suite of apps.

What does the client say

“We have been working with Amerge utilizing AMC since the beginning of our partnership in September 2023. We originally were managing our search campaigns in house and Amerge was managing only our DSP campaigns. AMC was paramount in understanding the relationship between DSP and search through path to conversion and multiple touch attribution. Amerge’s AMC UI allowed us to gather crucial insights across hundreds of campaigns through custom grouping that now influences our strategy. Insights shared and actioned from AMC ultimately built significant trust in Amerge and a long-term partnership which resulted in Amerge also managing our search campaigns.“
Daniel Creviston, Digital Marketing Analyst at Magid
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