PICO Case Study: Upper Funnel Strategies for New Product Launch

“In order to achieve the outlined sales & impressions target, a full funnel strategy was used across DSP and Sponsored Ads. In DE, Twitch and Amazon Prime video campaigns were launched using assets provided by PICO. We took advantage of amazon audiences to target based on customer behaviour and demographics. We carefully monitored day by day performance and quickly saw that #twitch was outperforming Prime Video considerably. Observing this, we quickly redirected budgets away from Prime Video towards the Twitch campaigns, doubling down on the momentum we were seeing and further driving customer engagement through that channel. In Sponsored ads, we aggressively targetted prominent category keyboards pulled through Analytic Index, utilized more quality creatives from PICO through SB and dedicated considerable focus towards its main competitor via SD.”