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Salad Money Case Study: Increasing Brand Awareness with DSP

Key metrics

Salad Money Case Study:
Increasing Brand Awareness with DSP
94% lower CPM vs Benchmark target
Salad Money Case Study:
Increasing Brand Awareness with DSP
76% lower CPC vs Benchmark target
Salad Money Case Study:
Increasing Brand Awareness with DSP
83% reduction in off-Amazon Application CPA

Challenge

We worked with Dodo Digital Agency to tackle a challenge for their client, Salad Money. Salad Money is a Community Development Finance Institution who were looking at alternative solutions to standard Google and Social ads to grow awareness of their Brand and increase Loan applications.

Salad Money Case Study:
Increasing Brand Awareness with DSP
Salad Money Case Study:
Increasing Brand Awareness with DSP
Salad Money Case Study:
Increasing Brand Awareness with DSP

Our approach

Salad Money’s campaign aimed for both brand awareness and lower application costs. We targeted consumers through demographics, custom audiences, and in-market segments informed by their website data via ad tags.

Our solution

Salad Money Case Study:
Increasing Brand Awareness with DSP
“Focusing on website retargeting for conversions and leveraging cost-effective 3rd-party placements, we optimized budget allocation based on CPM/CPC and application CPA. Creative testing and a shift to pure awareness led to lower CPMs and higher CTR that boosted overall engagement. To ensure comprehensive reporting, we integrated off-Amazon metrics into our standard dashboard for seamless client access.”
Chloe Enever, Category Lead for Non-Endemic
chloe.enever@amerge.com

Results

Salad Money successfully achieved growth in brand awareness and customer acquisition utilising DSP. The best CPA results came from ad tag re-targeting audiences and demographic targeting. DSP became a cost-effective awareness solution vs external advertising and has since launch been an ‘always on’ DSP campaign for 8 months and counting.

What does the client say

“Expanding into Amazon DSP has proven highly cost-effective and helped improve
performance alongside our existing paid media activity. Amerge are a pleasure to work with, they have combined our feedback with their expertise to optimise campaigns, which has worked brilliantly for Salad Money.”
Gillian Ross, Sales Manager at Bondi Sands
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