Sonax Case Study:
Mastering Brand Storytelling

Sonax, a legacy brand known for high-performance automotive care, faced the dual challenge of maintaining its relevance in a crowded, competitive market while appealing to a new generation of digitally native car owners. Although it enjoyed strong recognition in European markets, its Amazon presence lacked emotional storytelling and visual cohesion—failing to capitalize on brand heritage. The business challenge was to transform perception from purely functional to emotionally inspiring, drive stronger brand-store engagement, and increase consideration among younger customers who prioritize lifestyle alignment and meaningful brand experiences in their purchase decisions.