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    At Amerge, we’re building the blueprint for every brand to succeed with Amazon, regardless of whether you are currently selling on the platform or elsewhere.

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Two Circles Case Study: Maximizing reach within a highly targeted audience

Non-Endemic

Key Metrics

Two Circles Case Study: Maximizing reach within a highly targeted audience
Accurate and precise targeting which closely matched the Clients data
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Full delivery on all impressions across the campaign period
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500k+ impressions 200k+ unique reach Average frequency of 2 vs 4 on Twitch
Two Circles Case Study: Maximizing reach within a highly targeted audience
Two Circles Case Study: Maximizing reach within a highly targeted audience
Two Circles Case Study: Maximizing reach within a highly targeted audience

Campaign Background

Amerge executed a time-sensitive campaign for Two Circles, a sports marketing agency, to promote their Client ‘World Rugby’s’ LA SVNS event on Prime Video in early February 2024. The tight deadline arose from Prime Video’s US launch on January 29th and ticket sales ending for the event in late February, meaning we had only 1 month to drive awareness for the SVNS event.

How we supported

We were able to launch the campaign targeted to LA 1 week post Prime Video launch and provided the client with a highly targeted audience based on their core demographic. This was done by utilising overlap audiences and cross channel analysis, and the campaigns were optimized for maximum reach.

What does the client say

“We recently had the pleasure of collaborating with Amerge for the launch of our client’s campaign on Amazon Prime Video, ensuring awareness of their brand within a key market ahead of the tournament. The campaign was very streamlined to launch and was live quickly after we provided the assets. Amerge provided all the reporting solutions we needed and even supported us with new insights as and when they were available for the platform. We’ll definitely be looking at future opportunities on Amazon Prime Video again!”
Luke Amanor, Lead Consultant at Two Circles
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DSP Reseller

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Amazon Marketing Cloud
Amerge Tech & Analytics

Design & Asset Creation

Amerge Creative Services

  • Our Services
    • Amazon Marketing Cloud
    • Amerge Tech & Analytics
    • Prime Video Ads with Amerge
    • How We Help Non-Endemic Brands
    • Amazon DSP Reseller Program
    • Amerge Creative Services
  • Case Studies
  • Blog
  • About
  • Careers
  • LinkedIn
  • Meet the Amerge US Team
  • Contact Us
  • Our Services
    • Amazon Marketing Cloud
    • Amerge Tech & Analytics
    • Prime Video Ads with Amerge
    • How We Help Non-Endemic Brands
    • Amazon DSP Reseller Program
    • Amerge Creative Services
  • Case Studies
  • Blog
  • About
  • Careers
  • LinkedIn
  • Meet the Amerge US Team
  • Contact Us
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