Every brand on Amazon is looking for an edge—the specific techniques and insights that lead to better visibility and higher conversion rates. To provide a clear and actionable guide, we asked our expert copywriters, Natalia Svecova and Martina Adamovska, to share their professional tips.
In this interview, they reveal their professional strategies, exploring the critical balance between technical SEO and compelling storytelling, the unique constraints of the Amazon platform, and the essential difference between translation and true localization for global audiences.
Why is a properly optimized Amazon listing more than just a product description—why is it a foundational pillar for a brand’s success on the platform?
Natalia: “Your Amazon listing is the first point of contact with your customers, so first impressions are crucial. A well-optimized listing—free of grammar errors, easy to read, and visually appealing—makes people more likely to trust your brand, engage with your product, and ultimately make a purchase.”
At Amerge, we promise to “boost rankings, visibility, & sales.” Can you walk us through how you balance the technical demands of Amazon SEO with the creative task of crafting a persuasive product story?
Natalia: “Balancing SEO and creativity starts with understanding the client’s preferences. Some clients want to keep their original copy style, but if something could negatively impact ranking, we always discuss it with them. My approach is to respect the brand’s voice while strictly following Amazon’s guidelines and best SEO practices, ensuring both visibility and compelling storytelling.”
What’s the most significant difference between writing for a brand’s own e-commerce site and writing for an Amazon listing? How do these unique constraints influence your creative process?
Natalia: “Writing for Amazon isn’t just about catchy copy—it must also comply with Amazon’s evolving guidelines. These range from avoiding certain language to following character limits and formatting rules so staying updated and adaptable is key.”
What’s the biggest challenge you consistently face when you start a new product listing? Is it translating a technical product into compelling benefits, capturing a unique brand voice, or something else?
Martina: “My biggest challenge is to speed up the “discovery” phase when I start a new “batch of ASINs” as we call a group of products.”
Before you write a single word for a new client, what’s your “discovery” phase like? How do you get inside the head of their ideal buyer to ensure your messaging resonates and drives that crucial “Add to Basket” action?
Martina: “I take more time to check the first few products on the brand home page – to get a vibe of how the brand presents their products. If there are detailed product photos I look for features described. I try to understand the product and its use.“
Beyond just translating words, our services at Amerge focus on localizing for international audiences. Can you share an example of a time you had to adapt messaging to a new culture or regional terminology while still preserving the core brand voice?
Martina: “For example when we optimise from American English into British English, it is a different marketplace, where people use different keywords to search for the same product. This should be reflected in the optimised text – Title, Bullet Points, Product Description, Backend keywords“
If you could give a brand just one piece of advice to instantly improve their Amazon listings, what would it be?
Natalia: “Always check and follow the latest Amazon SEO guidelines to maximize your listing’s performance and avoid product suppressions.“
We often see brands make common errors on their listings. From your perspective, what’s the most frequent mistake you encounter, and what’s the simplest way for a brand to fix it?
Natalia: “For example, omitting the brand name at the start of the product title. Since the title is the first thing customers see, always include your brand name to boost recognition and trust.
Thank you girls for your insightful answers!
The insights from Natalia and Martina serve as a practical reminder that on Amazon, the details determine success. Simple, actionable steps—like following the latest SEO guidelines or ensuring the brand name is in every title—are not minor tweaks; they are fundamental practices that build trust and drive visibility. Their daily work is a testament to the fact that consistent, detail-oriented execution is what separates a passive listing from a powerful sales tool.
To put these proven best practices into action for your listings, fill out our contact form to get the help of our Selling Partner team.
