Innovation isn’t just a buzzword for us – it’s our everyday mission.
At Amerge, we’re redefining what’s possible on Amazon by driving growth, fostering strategic partnerships, and delivering results that matter. We’ve prepared an exclusive masterclass in cooperation with our client e.l.f. Beauty. Read further to find out more.
Moreover, with Prime Video’s increasing influence on e-commerce growth, we’re excited to share an insightful case study featuring our US client, Dunk & Bright Furniture.
Watch our Senior Client Strategy Lead, Rachel Dickman, break down the strategy behind their success – and explore the rest of Amazon Decoded for more valuable insights.
Amerge Updates
Exciting news! Amerge is heading to OMR25
Are you attending OMR 2025? Don’t miss our exclusive masterclass:
E.L.F. BEAUTY & Amerge: Disrupting Amazon Across Europe.
Discover how brands can leverage Amazon to expand across Europe with insights from industry leaders Fred Pearce, Rina Yashayeva, Max Rottenaicher, Will Fisher, Caterina Faba, and Toby Shelley.
Register by April 22: https://omr.com/en/events/festival/masterclasses/e-l-f-beauty-amerge
Amazon isn’t just for brands selling products on Amazon
At Amerge, we’ve seen 166% YoY growth in non-endemic client investments, proving the impact of a data-driven, full-funnel DSP strategy. From behavioral targeting to Ad Tag implementation, we ensure ad spend turns into real results – sign-ups, applications, and conversions.
DSP empowers advertisers across industries like finance, travel, automotive or entertainment. With Amazon DSP, non-endemic brands can tap into Amazon’s high-intent audience, leveraging powerful targeting capabilities across Amazon, Prime Video, Twitch, IMDb, and beyond.
Want to know how?
Read the insightful article by our DSP Account Manager, Marian Holenka.
Amazon Sales Kongress in a nutshell
What an event! Amazon Sales Kongress 2025 has wrapped up, and it was truly one to remember. Our Managing Director for Germany shared his key highlights, including our exciting main-stage presentation with Markus Fluhr, where we showcased a case study with Sonax, featuring the award-winning campaign that secured the ASK Award 2024.
From Twitch and Prime Video activations to AMC insights and brand lift studies, the event was packed with valuable takeaways.
Read more in the LI post by Max Rottenaicher.
Amazon Updates
Amazon.ie is Here! A Game-Changer for Irish Shoppers & Businesses
Amazon has officially launched Amazon.ie, a dedicated Irish platform promising faster deliveries, local pricing, and seamless shopping for customers in Ireland. No more red tape – just a smoother, more efficient experience!
In an exciting move, Amazon is also introducing a “Brands of Ireland” section, showcasing beloved local names like Barry’s Tea, Bewley’s, and Ella & Jo, helping Irish businesses scale and thrive on the global stage. This marks a major milestone for e-commerce in Ireland.
🛒Who’s Shopping on Amazon? A Recent Report Reveals Surprising Insights
Amazon continues to dominate e-commerce with a 99% repeat purchase rate – a number most retailers can only dream of. A recent Numerator report sheds light on who these loyal shoppers are and how they spend their money.
Key Takeaways:
- 83% of U.S. households shop on Amazon, with an average annual spend of $2,817
- Baby Boomers lead the pack, followed by Gen X (31%) and Millennials (27%)
- Women dominate Amazon shopping, making up 75% of purchases
- Online shopping (19%) and food (16%) are the top spending categories
Read the article for more insights.
How Shopper Behavior is Reshaping Facial Care E-Commerce
Facial care is booming online, with sales up 15% YoY – but not all retailers are benefiting equally. Amazon leads the pack, capturing 66% of online beauty shoppers, while Sephora and Ulta see high engagement but lower conversion. Walmart, with its growing shopper click rate (5%), is gaining traction by capturing interest earlier in the sales funnel.
As premium and mass-market brands fight for attention, leveraging clickstream data and shopper insights is key to staying ahead.
See how the latest trends are shaping facial care e-commerce.
Complete TV: The Future of Streaming Ads on Amazon DSP
Amazon Ads has launched Complete TV, a game-changing solution that makes TV ad buying smarter, seamless, and AI-powered. This new capability within Amazon DSP helps advertisers plan, manage, and measure their streaming TV investments across Prime Video and premium streaming publishers – maximizing audience reach while optimizing ad spend.
Learn more about Complete TV and its impact on Amazon Ads.
Adobe & AWS Join Forces to Elevate Customer Experiences
Adobe has announced a strategic collaboration with AWS and Amazon Ads to help marketers and creatives deliver personalized, data-driven customer experiences at scale. With AI-powered integrations across Adobe Experience Platform (AEP), Amazon Connect, and Amazon Marketing Cloud, businesses can optimize omnichannel engagement, enhance ad performance, and streamline creative workflows. This partnership empowers brands to drive more impactful marketing campaigns while ensuring privacy, security, and efficiency.
Dive into Leadership Lessons by Sandy Gordon
Success in leadership isn’t just about strategy – it’s about community, continuous learning, and balancing details with big-picture thinking. Sandy Gordon, Amazon’s VP of Global Operations Employee Experience, shares four career-defining lessons:
Community-building is key to a thriving culture. Creating a safe and empowering workplace ensures employees feel valued and motivated.
Lifelong learning drives value and career growth. Continuous education and upskilling open doors for long-term success.
Balancing deep focus with big-picture thinking is essential. Leaders must master the ability to dive deep into details while also thinking big to drive innovation and impactful decisions.
Leadership comes with responsibility. “To whom much is given, much is expected.” Great leaders recognize that privilege and opportunity come with the duty to uplift and empower others.
Read the full article for more insights.
AWS Unveils Game-Changing Data Innovations on Pi Day!
The future of data is here! AWS has launched groundbreaking updates to its data stack, including next-gen SageMaker with Lakehouse capabilities and AWS analytics integration with S3 Tables – empowering businesses to seamlessly manage their data across multiple platforms. In an era of exponential growth, the ability to evolve without constant re-architecting is mission critical.
Read more in the LinkedIn post by AWS VP of Technology.
Dunk & Bright Furniture Case Study: Mastering Amazon Prime Video
About the client
Dunk & Bright Furniture is a well-established furniture retailer based in Syracuse, New York. Founded in 1927, the family-owned business has grown to become one of the largest furniture showrooms in the state. Known for offering a wide selection of home furnishings, mattresses, and décor, Dunk & Bright caters to various styles and budgets. Their commitment to quality products and exceptional customer service has made them a trusted name in the community for nearly a century.
Advertising Challenge
Dunk & Bright Furniture faces the challenge of standing out in a competitive market while reaching both traditional and digital audiences. Competing with big-box retailers and e-commerce giants, they need a strong mix of digital, traditional, and community-driven marketing to highlight their personalized service and local roots.
Our approach
Results
Since launching on Prime Video Dunk & Bright Furniture have seen an increase for both online and in store sales and plan to continue Prime Video as an always on strategy. This has led to 4 renewals of the Prime Video campaign.
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