Building the blueprint for every Beauty brand to succeed with Amazon
We are an award winning, full-service global Amazon Ads Advanced Partner with over 150+ years of combined ex-Amazon experience.
Beauty on Amazon is Booming
If you want to stand out in this competitive landscape, you need to partner up with a strong agency partner.
Unprecedented Growth
Did you know that with 26% YoY growth forecasted for 2024, Beauty Category is significantly ahead of Amazon’s overall growth rate of 19.9%.
Partner up with Amerge and unlock your growth opportunities.
Best-Selling Beauty Product Types
Data from Q1 2024 revealed that the top 25 beauty and personal care products sold on Amazon were skincare items (36%) and tools and accessories (20%).
Body and make-up products were next, accounting for 16% of the best-selling beauty articles on Amazon.
We understand the Beauty Segment challenges
Highly Competitive Market
Beauty is a saturated category on Amazon, making it challenging for brands to stand out and maintain visibility.
Consumer Trust
Building trust is crucial in the beauty industry. Brands need effective customer reviews and clear communication of product benefits.
Pricing Wars
Intense price competition requires brands to balance profitability with competitive pricing strategies.
Ad Spend Efficiency
Managing high advertising costs (PPC) while maintaining a good return on investment (ROI) is a key concern.
Inventory Management
Ensuring adequate stock levels and avoiding out-of-stock situations that hurt rankings, while managing complex fulfillment processes.
Changing consumer preferences
Rapidly evolving consumer preferences, influenced by social media trends and emerging beauty influencers, can make it difficult for brands to keep up with demand and stay relevant in the market.
Product Differentiation
With many similar products, beauty brands struggle to communicate unique selling propositions, particularly on Amazon.
Reaching new audiences on new platforms
Expanding reach on platforms like Twitch can be a strategic move, but requires understanding the unique demographics and behaviors of this platform to effectively engage viewers.
Transparency and ethical standards
Maintaining consumer trust requires to adhere to strict transparency and ethical standards, particularly in terms of product descriptions, sourcing, and sustainability.
Customer loyalty & retention
Competing in a highly competitive market, beauty brands on Amazon must focus on building strong customer loyalty and retention to differentiate themselves and drive repeat purchases.
Join Top brands that trust our Beauty Expertise
Discover our Magic Formula for Beauty Brands
Amazon Expertise: In-depth knowledge of the Amazon ecosystem help us boost your sales, visibility, and brand reputation.
End-to-End Solutions: Full-service approach including listing optimization, advertising, inventory management, and customer service, allowing brands to focus on product innovation.
Compliance & Regulations: Navigating market specific regulations, EU compliance, and Amazon policies for beauty products, which is essential for local and international brands.
International Expansion Support: Help brands expand to all worldwide Amazon marketplaces, ensuring smooth transitions and consistent brand messaging.
Data-Driven Strategies: Advanced use of analytics and keyword strategies to improve search rankings, especially in a competitive market like beauty.
Creative Optimization: Expertise in creating compelling visuals, descriptions, and A+ content tailored to beauty brands’ aesthetics.
Lifetime value: By using a combination of Amazon Marketing Cloud (AMC) and Amazon Ads data. We extract Purchase Frequency, Average Repeat Purchase Count, and Average Purchase Value data from AMC via Flexible Amazon Shopping Insights (allows working with non-ad-attributed data as well). That data is then used to extract a Lifetime Value of each New-to-Brand Purchase achieved by Amazon Ads.
This approach ensures that top-funnel and mid-funnel advertising focused on new customer acquisition can have its true long-term value attributed to it and reflected in its performance. This approach is particularly relevant for the Beauty category where advertising can focus on net new customer acquisition that furthers organic growth.
Beauty is visual
Amerge Creative Services is your all-in-one design solution for everything Amazon-related. Whether you need a Brand Store, A+ content, DSP creatives, or fresh photos and video production, we’ve got you covered. With Amerge Creative Services, you can enjoy a hassle-free experience while enhancing your existing creative content on Amazon.
Brand Store
Premium A+Content
Standard A+Content
DSP Creatives
Our Beauty Category Leads
Toby Shelley
Global Category Lead
toby.shelley@amerge.com
Ex-Amazon 3.5 years
Based in UK
Kurt Dikeman
Global Category Lead
kurtis.dikeman@amerge.com
Ex-Amazon 5 years
Based in US
Markus Fluhr
Global Category Lead
markus.fluhr@amerge.com
Ex-Amazon 5.5 years
Based in Germany
Have a Good Look at our Case Studies
e.l.f. Beauty
Sony partnered up with Amerge to tap into our innovative AMC Pro offering. Custom grouping in AMC Pro allowed us to detangle Sony’s campaign data, giving us insights to take forward for future movie launches. After implementing AMC-driven recommendations Sony’s conversion rate improved by 190%, to 2.0728%, with 141,350 conversions out of 6,819,420 unique users.
e.l.f. Beauty
Sony partnered up with Amerge to tap into our innovative AMC Pro offering. Custom grouping in AMC Pro allowed us to detangle Sony’s campaign data, giving us insights to take forward for future movie launches. After implementing AMC-driven recommendations Sony’s conversion rate improved by 190%, to 2.0728%, with 141,350 conversions out of 6,819,420 unique users.
Discover your Amerge Glow.
Get in touch today.
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