‘’It all begins with focusing on the priority of our client and what is their strongest pain point and what is the source of that pain. Our free of charge audit focuses directly on the spots that cause our clients headaches and we provide a plan how we could alleviate this pain and further improve the health of our client’s account.’’

Today, we had the chance to interview Martin Jurcik, Client Relationship Manager who has worked at Amerge from the early days of the company. Let’s listen to his story. 

Thank you so much Martin for joining us in this interview series. Before we dive in, tell me about yourself and your professional background. 

I consider myself a professional with the talent to dig out the best ideas in people and help them perform to their best of ability and then scale that up a notch!

My professional background is strongly interwoven with executive, team, and individual development through coaching, which is a skill I have dedicated my past 5 years in growing and I am not planning to stop developing this skill set anytime soon.

Why did you join Amerge? 

I have joined Amerge after being offered the opportunity to build up a whole new service, our Selling Partner Services program that I have built from scratch and now we are continually perfecting it with my team.

What is Selling Partner Management and what benefits does it bring to the client? 

Selling partner management directly brings the value of opening more of our client’s time to focus on their business building while we take care of the operations related to Amazon.

In short, our clients save money, time, and increase their operational performance.

In your opinion, what is the most important ingredient in a mutually beneficial relationship between the Amazon agency and selling partners?

As with other relationships, it’s communication. Creating clarity in what needs to be done and what is required to take the step as well as being clear when things don’t pan out the way we would ideally want. Additionally, being mutually responsible for planning and strategy is key as we help with the delivery of operations as well as help with building a solid business relationship strategy with tangible goals to work towards.

What are some of your techniques for maintaining valuable client-vendor relations?

Open communication, stay on top of what is happening with the client, actively listen to the client’s concerns and devise a solution to clear both the concern as well as its root cause.

What is Retail Readiness and how do you achieve it?

Retail readiness for us is having well made detail pages on the Amazon websites, as well as nice and tidy catalogue submission in Amazon’s back end so that orders and invoices flow without issues, chargebacks and shortages can be resolved in timely fashion and all of this would tie in perfectly with seamless advertising integration.

Can you describe the onboarding process of a new client? How do you conduct the free-of-charge audit? 

It all begins with focusing on the priority of our client and what is their strongest pain point and what is the source of that pain. Our free of charge audit focuses directly on the spots that cause our clients headaches and we provide a plan how we could alleviate this pain and further improve the health of our client’s account.

In your experience, what is the most effective way of monitoring the performance of vendors?

There are 2 ways in my opinion. First, it is through hard data from reports and check marks on project sheets. Second, how does the customer find their experience with both Amazon and us.

I believe that it is only through connecting both rational and emotional overview of business to see whether it really works the way managers want it to be and combining both is the key.

Why to choose Amerge as a partner for Selling Partner Management? What is the extra mile that Amerge goes for their clients?

Our hands on and personalized customer service, where our account managers are your primary contacts and of course the fact that we have more than 100 years of combined Amazon experience, gives us an edge on how Amazon functions inside out. 

What are the main differences between Vendor and Seller Management?

The management of different accounts share the process, there are only small nuances in the way both models work. For example, for Vendors, prices on website are managed by Amazon while for Seller, you can modify the pricing more freely.

What is the biggest challenge that you foresee in your role?

No matter how hard I think about it, no challenge is crossing my mind as I am more than happy to welcome any obstacle that needs climbing over, therefore the biggest challenge for me might be that there won’t be enough challenges 😊 

What are the qualities that a Vendor Manager needs to be successful?

Actively listen to your customer, know how they run their operations and business. Stay in touch consistently and look for consistent improvements in every field of their business, remain true to yourself and honest with the customer.

What is the best advice you would give to a brand starting with Selling Partner Management on Amazon?

Have a goal in mind, what would you like to achieve through this relationship and clear up your expectations from the get-go.

Martin, this was very inspiring! Thank you so much for your time and insightful answers!