With an audience potential of over 310 million active customer accounts globally, the upcoming Amazon’s Big Spring Sale event is a critical milestone for brands. Success requires a dual-pronged strategy: capturing the broad active customer base while deepening engagement with high-value Prime Members.
To help you navigate this period, the team at Amerge has identified five essential advertising pillars to ensure your campaigns perform at their peak:
1. Strategic Budget Flighting
Don’t just focus on the event days, strategically plan the budgets. Create custom budget flights that cover the full lifecycle:
- Pre-Event: To build consideration and “halo” audiences.
- During Event: To capture high-intent conversion.
- Post-Event: To capitalize on residual traffic and remarketing opportunities.
2. Intelligent Bidding & AMC Insights
Standard bidding won’t cut it during high-volatility events. In Amerge we utilize Amazon Marketing Cloud (AMC) insights to implement precision bidding adjustments. By identifying when your specific audience is most active, we ensure your campaigns remain efficient and stay within budget without losing out on top-tier placements.
3. The Power of Creative Storytelling
Visuals are often the deciding factor in a crowded marketplace. Launch a fresh set of banners and video creatives with compelling headlines and curated product selections well in advance. This not only builds awareness but significantly drives high-quality traffic to your Brand Store.
4. Precision Dayparting
Efficiency is found in the details. By “dayparting” your budgets, you can concentrate the spend during peak traffic hours, ensuring your brand is visible when it matters most and minimizing waste during off-peak time.
5. Revamp your targeting
Review your targeting to ensure high efficiency, and adjust it based on strategies and available budget.
Is your team ready for the surge?
If these optimizations feel outside your current bandwidth, Amerge is here to take the heavy lifting off your shoulders. We specialize in scaling campaigns for global success through data-driven execution.
