AMC Pro Now Supports Longer Lookbacks
You can now create Custom Periods in AMC Pro going up to 12 months back from the instance creation date. This allows you to analyse the data that significantly precedes your onboarding onto AMC and to compare historical data with more recent trends.
Walmart Connect and API Integration
We have integrated Walmart Sponsored Search data into Amerge View. If you run Walmart ads with Amerge, you can now monitor their performance alongside Amazon Ads.
More Stable Reporting During Traffic Spikes
Amerge systems remained stable during high traffic periods like Prime Day, with load balancing improvements and better resource monitoring, ensuring uninterrupted access to advertising and retail data.
Integration of the New Amazon Ads Unified API
Amerge has now onboarded onto the newly-released Unified Amazon Ads API that merges Sponsored Ads and DSP endpoints. This simplifies integrations, improves consistency and future-proofs Amerge Tech.
Migration of Sponsored Ads Order Management to the Budget Weighting Tool
Internal manual workflows associated with Sponsored Ads Order Management have been integrated into Amerge Engine’s newly-released Budget Weighting Tool. Amerge Account Managers can now monitor pacing, update flights and manage portfolios directly in the Amerge Engine, which simplifies budget shifts and further improves pacing.
AMC Audiences Playbook
This quarter, we have delivered a comprehensive AMC Audiences Playbook, which streamlines audience creation, making it faster and easier to put AMC audiences to work for campaigns that deliver measurable impact.
The Playbook provides a shared blueprint for generating audiences like High-Value Customers, New-to-Brand Purchases & Seasonal Shoppers, helping your campaigns leverage advanced AMC signals to reach the right customers.
Exploring Generative AI Features in Amerge View
We’re actively exploring how generative AI can enhance your Amerge View reporting experience. By building on its strong foundation of structured, modelled advertising and retail data, we’re taking practical, measured steps to understand how AI can surface clearer, more actionable insights and support smarter advertising decisions. These efforts set the stage for practical, AI-powered reporting enhancements in 2026.
