Hi there,
Q4 doesn’t have to be reactive, busy and full of surprises. As we step into our 4th Q4 as an agency, we’ve set up our own Q4 framework: Quality, Questions, Quirkiness, and Quintessence.
🔹Quality: Following the July Prime Day we set up ‘Low Blame High Analysis’ sessions, running a post mortem on key accounts. We invited all internal key stakeholders on an account to analyse any processes that could be improved or opportunities for increased sales that could have been capitalized on, we then enhance the ways of working for future events to improve our clients performance for the next tentpole event. Learnings are then shared across the wider team to enhance all Amerge campaigns.
🔹 Questions: We embrace the importance of posing the right questions. We’re introducing our refreshed quarterly net promoter score and client satisfaction surveys – vital as we enter 2025. We also hold quarterly pulse checks across all employees, ensuring we track for issues including burnout and job satisfaction. Our client feedback helps drive the direction of our next event, product roadmap and ways of working. However, our employee feedback helps to build a consistent work culture, driving towards one of our core values ‘Flow State’.
🔹 Quirkiness: We understand that today’s consumers crave authenticity and originality, so we encourage our clients to embrace their unique traits. We embrace story telling , whether it’s Creative Production on your latest Brand Store or a bespoke AMC path to conversion targeting line on DSP Display/Video. It’s the first Q4 we’ve had Prime Video available – the most powerful platform to embrace your brand’s Quirkiness. Look out for our bespoke packages reaching engaged customers before Black Friday, Boxing Day and New Year New You 2025.
🔹 Quintessence: the essence of a thing in its purest and most concentrated form. Even during a busy period, it’s important your team stays focused on a goal. Our mission hasn’t changed: ‘Building the Blueprint for every brand to succeed with Amazon’. We adapt to key periods when setting company OKR’s (Objectives and Key Results). These help steer our company in the right direction when distractions are more likely, whilst always staying true to our mission.
In the latest edition of Amazon Decoded check out our Amazon Accelerate video wrap-up as captured by our Client Strategy Lead, Kurt Dikeman.
Meet the Amerge US Client Management team
Ahead of Amazon Unboxed in Austin, we’d like to introduce our US client management team located across New York, Chicago and LA.
Anna Atkin, Managing Director
14 years working in the advertising industry across publishers Turner Broadcasting and Discovery Networks. Most recently spent 8.5 years at Amazon managing Amazon Ads teams across multiple categories including CPG, Beauty, and Hardlines within the US and UK. Anna has been leading our Amerge US office since June 2023.
Rachel Dickman, Client Strategy Lead
5 years of Amazon Advertising and Vendor Management experience. Managed the camera department as a VM working with Tier 1 brands, and in Large Consumer Sales Team in Advertising working with enterprise clients. Expert in video and upper-funnel solutions, ready to leverage her experience for the sustainable growth of our clients.
Kurt Dikeman, Client Strategy Lead
5 years of Amazon experience as Senior Account Executive. Experience working in the Growth organization and the LCS organization building full funnel strategies for enterprise-level clients.
Kelsey Corley, Client Relationship Associate
8+ years of sales experience. Most recently, 3+ years in a tech-driven influencer marketing role, running full-funnel campaigns, leveraging data and affiliate strategies to drive sales and performance metrics across key accounts.
Amazon Updates
Introducing Rufus: Amazon’s New AI-Powered Shopping Assistant Launches in the UK
Amazon has unveiled Rufus, an AI-powered conversational shopping assistant designed to revolutionise how customers shop online. Trained on Amazon’s vast product catalogue and insights from across the web, Rufus answers questions, provides tailored recommendations, and helps with product comparisons—all within the familiar Amazon shopping experience. Currently in beta, Rufus is now available to select UK customers. Get ready for a smarter, more personalised shopping journey! Read more here.
Prime Premiere: Discover Amazon’s New Perk for Movie Lovers
Amazon Prime members can now enjoy free early screenings of the latest Amazon movies and TV series with the new Prime Premiere perk!
Get two free tickets, complimentary popcorn, and soda for select Amazon movies and TV series before they hit Prime Video. Prime Premiere is giving members an exclusive cinematic experience—at no extra cost! Find out more.
Calling all Film Fanatics! 9th – 20th October marks the 68th BFI Film Festival in which Amazon Prime Video is one of the proud sponsors…
Over 12 days, from 9th to 20th October, the LFF (London Film Festival) will invite audiences to return to its fantastic flagship venues in the heart of London – BFI Southbank and the Southbank Centre’s Royal Festival Hall, which between them host Galas, Special Presentations and Official Competition titles. More details on the programme and new releases.
Not based in London and can’t find tickets? No worries. Prime users have access to the BFI player which includes a selection of cult, independent and classic cinema. If you need some inspiration to get involved this weekend see this top 30 list.
Introducing Amelia: Amazon’s Game-Changing AI for Third-Party Sellers
Amazon has introduced the AI assistant Amelia that will be able to help resolve problems of sellers such as delayed shipments without additional human intervention. Amelia is meant to give sellers “their own personalised expert in selling on Amazon,” said Dharmesh Mehta, vice president of worldwide selling partner services at Amazon. “It needs to be a deep expert in all these kind of core parts of running your selling business.” By automating some of the seller customer services, Amazon may be able to more inexpensively handle complaints and other difficulties that would otherwise require human intervention. Currently in beta, this new tool is set to transform the way sellers manage their business on Amazon. Alexa, Rufus and Amelia. Sounds like a young family forming in the Amazon AI wave – we look forward to meeting the next family member! Read more here.
Amazon adds PayPal to ‘Buy with Prime’ for a smoother shopping experience
Amazon is making online shopping even easier by introducing PayPal as a new payment option for its Buy with Prime program. Now, Prime members can enjoy their benefits while checking out with PayPal on third-party websites. Starting next year, linking your Amazon and PayPal accounts will streamline the process further, automatically applying Prime perks wherever PayPal is accepted. Read the full article.
Amazon Ads launches a new AI Video generator
Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product’s distinct selling proposition and features, leveraging Amazon’s unique insights to vividly bring a product story to life.
“Video generator leverages generative AI to inspire creativity and deliver more value for both advertisers and shoppers. We are hard at work delivering generative AI applications that empower advertisers to craft visually stunning, high-performing ads,” said Jay Richman, vice president of product and technology for Amazon Ads. Learn more here.
Dive into the message from Amazon’s CEO: “We want to operate like the world’s largest startup”
Dive into the message from Amazon’s CEO: “We want to operate like the world’s largest startup” “…That means having a passion for constantly inventing for customers, strong urgency (for most big opportunities, it’s a race!), high ownership, fast decision-making, scrappiness and frugality, deeply-connected collaboration (you need to be joined at the hip with your teammates when inventing and solving hard problems), and a shared commitment to each other,” said Andy Jessy in his message to Amazon employees. Learn more here.
Amerge Updates
From Amazon to Amerge🚀
In her latest article, our US Managing Director Anna Atkin reflects on her journey at Amerge and shares key insights on how we help clients navigate the evolving Amazon landscape. With a focus on transparency, data-driven advertising, and driving incremental sales growth, Anna highlights how Amerge’s innovative solutions empower brands to optimize their strategies and deliver real business impact. Check out the full article to learn more.
Amazon Ads Partner Awards 2024 are around the corner…
And we are proud to share that we have been recognized as a Finalist in the Beyond the Funnel Innovation Award category!👏
Amerge secured a finalist spot for the 2024 Americas Beyond the Funnel Innovation Award with our holistic data-driven strategy for a Pet category brand and one of our longest-standing partners Earth Rated.
Thanks to our amazing Amerge team, our valued clients, and Amazon Ads for the recognition. Read more about the 2024 Amazon Ads Partner Awards
A part of our US team attended the Amazon Accelerate 2024…
Enjoy the unique vibe of Amazon Accelerate as captured by the eyes of our US Client Relationship Associate, Kelsey Corley. Watch the video.
Scale your message with priority delivery using Prime Video programmatic guaranteed deals
Amazon Ads are taking programmatic campaigns to the next level with the introduction of Prime Video Programmatic Guaranteed Deals. This innovative approach ensures your brand message reaches a highly engaged audience with precision, all while leveraging the immense reach of Prime Video. It’s time to scale your message with the power of guaranteed ad placements.
Discover the highlights of the Amerge Oktoberfest Summit 2024
Our Oktoberfest Summit was nothing short of a success! From engaging presentations by our Amazon Ads guest speakers, Nadine Kulla and Wolfgang Kirschner, to in-depth, data-driven case studies showcasing our work for top brands like Bondi Sands (beauty) and Earth Rated (pet care), it was an action-packed day. We’re especially proud to announce that our work with Earth Rated has earned us a finalist spot at the Amazon Ads Partner Awards. Read the article to find out more.
From Austin to Dusseldorf!
We’re proud to announce Amerge will be sponsoring the first ever German Amazon unBoxed event on 13th November. We recommend only attending the event if you speak German, however we’ll look forward to sharing more details.
For more information on launching in Germany or reading case studies on how Amerge manage this core EU market, please reach out.
Magid Case Study: Mastering Amazon Marketing Cloud
Client’s need
Advertisers have fixed monthly budgets that often either run short or aren’t spent completely. Sponsored Ads’ spend is dependent on the day’s traffic. Amazon Marketing Stream provides the necessary insight to balance budgets and pace them correctly pacing at scale mainly during tentpole events, deals periods, and B2B advertisers.
Solution
We developed a suite of apps that enable spend scheduling throughout the month, reallocate budgets to promote performance, account for swings in spend, govern portfolios, and implement day-parting by decreasing and increasing bids in specific hours. The goal is to finish spending on the last day of the month.
Our approach
“The solution deploys budget when needed, be it days or hours of day. We ensure that the monthly budget is spent as scheduled throughout the entire month to ensure delivery of ads without pause. We reduce the workload of recalculating budgets for key periods by scheduling the spend.” , Peter Kita Head of Search at Amerge
What is unique about our solution and technology
Current solutions offer day-parting or adding budget to out-of-budget campaigns using Amazon Marketing Stream. These two features are only a part of our solution. As there isn’t a comprehensive solution that leverages functionality of portfolios and is able to govern the budget through the month and ensure balanced pacing.
Results
The advertiser has mainly B2B customers, so most sales happen during working hours. A weekend day has 75% less sales than an average workday. Before they would spend around $3k every day with 25% drop during weekends. Using our solution, we employed flights where we reduce the spend by 50-60% and redeploy that budget during weekdays. We also set bids to be the highest during work hours. This way we maximise the time-in-budget of our campaigns exactly when customers are shopping. This helped increase the advertiser’s weekly total sales by around 10%.
What does the client say?
“We have been working with Amerge utilizing AMC since the beginning of our partnership in September 2023. We originally were managing our search campaigns in house and Amerge was managing only our DSP campaigns. AMC was paramount in understanding the relationship between DSP and Search through path to conversion and multiple touch attribution. Amerge’s AMC UI allowed us to gather crucial insights across hundreds of campaigns through custom grouping that now influences our strategy. Insights shared and actioned from AMC ultimately built significant trust in Amerge and a long-term partnership which resulted in Amerge also managing our search campaigns.“
Daniel Creviston , Digital Marketing Analyst at Magid
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