The DSP landscape has seen remarkable change over time. What began as basic setups and initial experimentation in 2020 has grown into the advanced, targeted strategies we use today. We’ve adopted video formats, explored channels like Fire Tablet and Prime Video, and leveraged data insights through AMC. As we enter 2025, we’re driven to keep innovating, enhancing performance, personalizing experiences, and delivering outstanding results for our clients.
The journey has been extraordinary, and we’re excited about the opportunities ahead.
Explore Our DSP timeline with the most significant milestones from 2020 to 2024.
2025 and Beyond: The Next Phase
As DSP strategies grow more complex, efficiency and scalability become paramount. To address this, we are developing internal tools to streamline and optimize campaign management. Key objectives include:
- Automating Campaign Setup: Simplifying repetitive tasks like audience configuration and bid adjustments.
- Embedding Best Practices: Standardizing frameworks for consistent and effective results.
- Customizable Templates: Adapting strategies to unique client needs while maintaining consistency.
These advancements will enable us to deliver high-quality campaigns with greater agility, ensuring we stay ahead in the dynamic digital landscape. The journey has been remarkable, and we’re excited to continue driving innovation and delivering exceptional results for our clients.
2024 in Review:
🚀Building Bridges: 5 Ways Prime Video Ads Enhance Audience Engagement
The integration of Prime Video has redefined audience engagement, creating new opportunities for brands to connect through high-quality video content. This advancement enhances the capabilities of DSP by providing access to premium streaming environments, where brands can deliver compelling messages to millions of viewers. By blending the reach of streaming with sophisticated targeting and measurement tools, Prime Video ads empower brands to build deeper connections and achieve impactful results in today’s digital landscape. Here are 5 ways Prime Video ads can help brands connect with millions of viewers through premium content.
🚀Performance Plus: Amazon DSP’s Game-Changer for Smarter Campaign Success
Performance Plus is a versatile campaign type on Amazon DSP, designed to drive performance for businesses both selling on and beyond the Amazon store. This innovative solution combines first-party data with Amazon’s unique signals to automate campaign setup, audience creation, and optimization, while keeping advertisers in control of key settings and providing transparent reporting. Performance Plus is tailored to help advertisers achieve specific goals efficiently, making it a powerful tool for delivering value across a wide range of business needs. Discover more about how Performance Plus can elevate your campaigns by exploring the solution overview here.
🚀Maximize Your Advertising Potential with the New Amazon DSP Experience
Amazon Ads has revolutionized campaign management by introducing a more intuitive and efficient interface, simplifying processes for advertisers. Updated Amazon DSP pitch materials are designed to showcase key product innovations, highlight the benefits of the improved user experience, and address common questions. Explore the new Amazon DSP core pitch deck and the New Amazon DSP user experience pitch deck to see how these updates can help you maximize your campaign performance and unlock new opportunities.
🚀Enhance Your Amazon DSP Video Campaigns with Advanced Targeting Capabilities
Amazon introduced three powerful targeting features to give advertisers greater control over their video ad placements on Amazon DSP. Now, advertisers can:
- Target specific in-stream positions—pre-roll, mid-roll, or post-roll—for streaming TV and online video campaigns.
- Choose out-stream placements for online video ads.
- Target video content based on its duration.
These features are available via the Amazon DSP user interface and bulksheets, offering flexibility to tailor video campaigns to precise placement preferences and content lengths. Advertisers can find these settings in the line item configuration page when creating or editing video campaigns.
Learn more here.
🚀Enhanced Targeting for Display Placements on Amazon DSP
Amazon DSP now offers two new targeting options to give advertisers greater control over their ad placements across display and native inventory. Advertisers can:
- Target specific fold positions—above or below the fold—for display and online video campaigns.
- Choose native content placements, including in-feed, in-article, and recommendation widgets, for native advertising campaigns.
These features are accessible via the Amazon DSP user interface and API, providing flexibility to align campaigns with precise placement preferences. Advertisers can configure these options within the line item settings page when creating or editing campaigns.
Find out more here.
🚀Revolutionizing Programmatic Advertising: Amazon’s Dynamic Traffic Engine (Beta) Tackles Ad Buying Inefficiencies
Amazon Ads has launched Dynamic Traffic Engine (beta), a cutting-edge traffic signal sharing and shaping tool.
This innovation allows Amazon Ads to provide SSPs with “low demand” or “high demand” signal recommendations in advance, precisely indicating the supply it requires and when.
By enabling SSPs to shape traffic accordingly, Dynamic Traffic Engine ensures that only supply likely to generate impressions is sent. This approach helps SSPs optimize their query-per-second (QPS) allocation and reduce networking costs effectively.
Discover more here.
Dive into 2024 highlights from the Amerge DSP Team
Local Ads: Driving Success, One Campaign at a Time
Another standout accomplishment this year was the launch of the first Whole Foods In-Store Digital Signage campaign for Nature Fresh Farms. This campaign, backed by a $25K budget, strategically targets select Whole Foods locations featuring their fresh produce. To date, it has achieved an impressive 3,343,822 Impressions, with the campaign running through December 31, 2024. This initiative highlights our team’s expertise in connecting brands with their audiences in highly relevant retail environments.
Breaking Barriers: 166% Non-Endemic Growth and Landmark Achievements in 2024
My personal highlight was a successful collaboration with 28 clients, primarily non-endemic brands, including industry giants like Disney on Ice, Ryder Cup and Paw Patrol Live. These partnerships showcased how brands can excel on platforms such as Amazon, Twitch, and Prime Video, even without direct product sales,” said Marian Holenka.
Further elevating our success, the launch of our first-ever Performance+ campaign for Carwow marked a pivotal moment. This groundbreaking initiative set a benchmark for excellence, demonstrating the power of innovative strategies to drive engagement, broaden reach, and amplify traffic.
Securing Success: SimpliSafe’s Journey with Prime Video Ads
Turning Pages, Driving Sales: Record-Breaking DSP Campaigns for Publishers in 2024
Our DSP campaigns in the US set new benchmarks this year, accounting for over 87% of total ad spend ($820,847.39) and generating an impressive $1,231,334.71 in sales. A standout initiative in November delivered 17.6 million impressions and $231,177.80 in sales, highlighting the potential of seasonal and high-demand periods. These efforts solidify our position as a trusted partner for publishers aiming to maximize their reach and revenue on Amazon.
Amazon DSP has become essential for driving incremental growth, connecting brands with new customers, and enhancing brand awareness through its sophisticated targeting capabilities and diverse ad formats. By utilizing Amazon’s rich audience data and platforms like Streaming TV, Prime Video, and localized video ads, DSP enables businesses to craft impactful, data-driven campaigns tailored to their objectives. These strategies ensure brands effectively engage relevant audiences while maximizing their marketing investments.
If you need help leveraging DSP products for your growth, reach out to our team at dsp@amerge.com or fill out our contact form to book a free consultation.
