What drives success for German brands in global e-commerce? In our latest interview, Max Rottenaicher, Managing Director of Amerge Germany, shares how his team helps brands grow on Amazon through a blend of trust, technology, and smart strategy.
Amerge sets itself apart by building proprietary tools like Amerge View, AMC Pro, and Amerge Engine, designed to track real incremental sales and maximize advertising efficiency. Max explains how this in-house technology gives clients the agility and data accuracy they need to compete on a global scale.
He also highlights how German brands’ reputation for quality gives them a powerful trust advantage when expanding internationally, helping them win visibility, credibility, and conversions faster on Amazon marketplaces.
From optimizing performance during major events like Prime Day to preparing for the rise of AI-driven commerce, Amerge continues to lead the way in shaping the future of Amazon marketing.
If you’re a brand looking to scale internationally or if you want to deepen your understanding of what it takes to succeed on Amazon in a rapidly evolving landscape, you won’t want to miss the full interview.
