Hi there,
As Q4 reaches its peak, we’re thrilled to present our latest Amerge showreel, which showcases the scope and character of our creative capabilities.
Read on as we introduce the latest Amazon and Amerge updates, along with the Earth Rated Case Study, nominated for the 2024 Americas Beyond the Funnel Innovation Award. Discover how incremental DSP strategies ensured effective reach while minimizing unnecessary spend. The implementation of customized and AMC audiences drove sales growth, enhanced customer loyalty, and helped the client retain their #1 Best Seller status.
So, let´s get the ball rolling.
Crafted by our Senior Designer, Mathieu DENIAUD, our new showreel captures how we bring brands to life on Amazon with creative excellence.
So, how can your brand stand out on Amazon?
Captivating design that tells your brand story, embodies your values, and resonates with your target audience is essential. Amerge offers full creative support ranging from DSP banners and custom RECs to Brand Stores, A+ content, product photography, videography, and 3D modelling.
Amazon Updates
Transform Customer Insights into Action with AMC Audiences for Sponsored Ads
With AMC, advertisers gain in-depth understanding of customers’ journeys across Amazon Ads media and channels. This launch helps advertisers take action on these insights across Amazon Ads vs previously only in Amazon DSP. Sponsored Ads advertisers can now leverage rule-based or lookalike audiences in Sponsored Display targeting or in Sponsored Products and Sponsored Brands bid boosts and reach shoppers at the right time and place in their shopping journey.
Amazon Ads Launches Audience Bid Boosting for Sponsored Products and Brands
Announced at unBoxed 2024, Amazon Ads has launched a new feature allowing advertisers to create and target custom audiences with adjustable bids. This feature enables more efficient audience engagement, allowing advertisers to refine their targeting strategies and potentially improve conversion rates by adjusting bids for specific audience segments.
Streamlined Streaming: Freevee Transitions to Prime Video
Freevee will be phased out over the course of the next few weeks. Going forward, content that had been on the service will be subsumed under Amazon’s Prime Video brand. In the markets where Freevee has been launched (the U.S., the U.K., Germany and Austria), free content will be made available to non-Prime users under the Prime Video umbrella and will be labelled “Watch for Free.” This reflects a competitive strategy to centralise efforts and focus investments, allowing Amazon to better compete with other streaming giants.
The Battleground for Netflix and Amazon: Live Sports
The real battleground for all ad-supported tiers, including Netflix and Amazon, focuses on live sports. The live sports industry is the last bastion of linear TV viewing. But the world is changing fast. About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services, according to Insider Intelligence. About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media, according to Trade Desk’s Future of TV Report.
Driving AI Innovation: Amazon steps up effort to build AI chips that can rival Nvidia
Amazon is gearing up to launch its latest artificial intelligence chips, a strategic move to compete with market leader Nvidia and maximise the return on its multibillion-dollar semiconductor investments. By focusing on custom chip development, Amazon’s cloud computing division aims to enhance the efficiency of its data centres, reducing operational costs for both itself and Amazon Web Services (AWS) customers. These innovations reflect Amazon’s commitment to advancing cloud technology and reshaping the AI landscape.
Spread Holiday Cheer with the Inspiring Tale Behind ‘Midnight Opus’ Campaign
The holiday campaign “Midnight Opus” tells the inspiring story of a theatre janitor with a passion for singing. In a heartwarming gesture, his coworkers surprise him by setting up a stage for his performance, complete with a tuxedo jacket they acquire just in time through Amazon. The campaign celebrates the spirit of giving and community, set to the timeless classic “What the World Needs Now Is Love” by Burt Bacharach and Hal David, evoking uplifting themes perfect for the holiday season.
Say Hello to Haul: Amazon’s new $20 and under store ready to challenge Shein and Temu
“Amazon Haul aims to help make shopping for fashion, home, lifestyle, electronics, and other products even more fun, easy, and affordable, all backed by Amazon’s A-to-Z product guarantee so customers can shop with confidence that the products they’re purchasing are safe, authentic, and in the condition expected,” Dharmesh Mehta, Amazon’s vice president of worldwide selling partner services, said in a news release.
Amazon stock hits new high as the tech giant launches Haul
On the stock market today, Amazon stock is up a fraction at 214.60, signalling another high. Shares closed Wednesday 13th up 2.5% at 214.10, a record-high for Amazon. Amazon topped third-quarter earnings and sales estimates when it reported results on Halloween. Shares have gained 41% year to date.
Amerge Updates
unBoxed on Tour exceeded our expectations
After an incredible unBoxed experience in Austin, our Amerge Germany team continued with repping Amerge at unBoxed on Tour in Düsseldorf and participating as one of main sponsors. As our Managing Director for Germany, Max Rottenaicher said: “Amazon did a pretty good job in localising the content and style of the event to the German market.
In the keynote, Amazon Ads Managing Director Germany Nils Gräf opened the stage and talked about the challenges in reaching customers at every stage of the funnel while having the right measurement in place. The reach of Prime Video in Germany was especially impressive: 16.5MM!”
Get more insights in Max’s LinkedIn post.
Dive into the Amerge Offsite 24 Highlights
The first week of November we held our 4th annual Amerge offsite across 4 days. This year felt different than others. Not only had the team grown by another 30 people since the previous year, but we’re entering our 5th year anniversary in 2025.
Here are some call outs 📈:
🔷 From 2020 to 2024 our team has grown from 7 to 72 people
🔷 144 people voted in the company values awards
🔷 Everyone in Amerge is working towards our mission – in their own particular way
🔷 From our first 6 clients in 2020 we still work with 3 of them today
🔷 Amazon continues to be an integral partner for Amerge
🔷 Our Non-Endemic partnerships have deepened globally
🔷 Our best results come from partners that leverage the full ‘Amerge Blueprint’ from Amazon Retail > Amazon Ads > Advanced tech integrations
We kicked things off with a company-wide all-hands, celebrated our values with company awards, filmed with our global Business Development team, and had in-person 1:1s. But the real magic happened during the socials — paintball, laser tag, castle visit, wine tasting, cocktail mixing, and, of course, karaoke brought out everyone’s best (and funniest) sides. Being a global team across nine countries and three continents, we know the power of face-to-face moments — whether it’s working on a QBR, filming case studies, or sharing laughs over lunch and on the dance floor. Moments like these are what make Amerge truly special.
Explore more pictures and behind-the-scenes details in our Chief Commercial Officer’s latest post.
Maximize your growth with Prime Video Programmatic Guaranteed
Guaranteed buys are now available on Prime Video through self-service. This ensures your brand message reaches a highly engaged audience with precision and guaranteed delivery while leveraging Prime Video’s immense reach.
At Amerge, we prepared a special Q4 package to help you strategically place your campaigns to reach highly engaged audiences throughout the festive season, with a notable spike of viewing minutes in Q4 – in 2023 they climbed from 240 in July to 260 in December.
Check out part 1 of our Q4 offering, and reach out to your Amerge representative to learn more.
Earth Rated Case Study: DSP Video & Amazon Streaming TV
In September 2024, we were recognized as a finalist for the 2024 Americas Beyond the Funnel Innovation Award. This achievement was driven by our strategic approach to sustaining Best Seller status and customer loyalty for Earth Rated, a leading brand in the Pet category and one of our longest-standing partners, following their major rebranding and the launch of a new product line in Q4 2023.
Founded in 2009, Earth Rated set out to make cleaning up after pets easier and more sustainable. Today, its products are trusted by over 4.5 million people globally and are available in over 20,000 stores across 40+ countries. Amerge began its partnership with Earth Rated in August 2020. Since then, through our expert guidance and innovative technologies, Earth Rated has continued to expand its presence within the Pet Supplies category on Amazon.
Challenge
Earth Rated faced the challenge of maintaining brand recognition and customer loyalty after a major rebranding in mid-2023, while launching a new product line in Q4 2023. They also needed to maintain their #1 Best Seller status and achieve overall sales growth through innovative, targeted advertising strategies.
Our approach
Our approach combined targeted advertising with comprehensive audience engagement. We used DSP Video OLV to elevate brand awareness post re-branding, ensuring retention among existing customers and attracting new ones. For the new Toys product launch, we crafted Amazon Streaming TV campaigns targeting both loyal and New-to-Brand customers.
“Managing Earth Rated’s DSP campaigns for nearly four years has been an incredible journey, filled with valuable insights and opportunities. This strong partnership has enabled us to explore the full marketing funnel, leveraging a variety of DSP channels, inventories, audiences, and creative strategies. Through this collaborative approach, we’ve achieved solid results and gathered key learnings that continue to support our overarching goal: building a successful blueprint for long-term Amazon success,” explained Caterina Faba, DSP Team Manager.
Our solution
“We maintained Best Seller status through customized audiences and AMC audiences implementation, optimizing ad spend and engagement. Incremental strategies in DSP channels ensured effective reach and minimized unnecessary spend, driving overall sales growth and customer loyalty. This holistic, data-driven strategy covered the entire marketing funnel, ensuring high performance and conversion.”
Markus Fluhr, Global Category Lead
Results
The campaign achieved a strong 69% VCR from OLV. STV campaigns generated more than 2,500 units sold and 80 new subscriptions. Overall YoY sales grew 13.22% with a 23.31% increase as of May ‘2024.
What does the client say?
“An essential partner in helping us execute our advertising strategy and quickly identify trends to optimize all parts of our funnel. Their team has been nothing short of insightful and exciting to work with, especially when it comes to trying and testing new approaches. We were particularly impressed by the low-funnel results achieved through high-funnel tactics, which surprised and delighted everyone involved. All in all, our partnership has been truly amazing, and we look forward to continued success together.”
Julio Versolato
Digital Performance Manager at Earth Rated
Did you love the content of our Amazon Decoded newsletter?
We’ve got more insights coming your way next month! Keep growing on Amazon, and if you want a boost, reach out at hello@amerge.com
