Amerge DSP

We are an award winning, full-service global Amazon Ads Advanced Partner  with over 250+ years of combined ex-Amazon experience.

Reach Audiences Everywhere

Amazon DSP (Demand-Side Platform) is an automated advertising tool that allows brands and advertisers to buy digital ad space, including display, video, and audio ads, across Amazon-owned properties and third-party websites to reach audiences based on their shopping and lifestyle data.

Target Intent, Not Guesswork

DSP facilitates programmatic, real-time bidding for ad impressions, enabling advertisers to target high-intent customers and track campaign performance through advanced analytics to optimize strategies and drive sales.

Measurable Amazon Growth

Amerge services offer a granular setup approach to identify customer signals, helping optimize strategies and drive measurable sales growth. Amerge View is our proprietary reporting suite that combines all Amazon data into one dynamic, easy-to-read dashboard. It delivers daily-refreshed insights, customizable visuals, and tailored metrics to track everything from total sales to individual ASIN performance.

Why Choose Amerge

Over 250 years of Ex-Amazon Experience

Our team of DSP specialists ensures your campaigns are set up for success from the start.

Human Element & Proprietary Technology

Combining human planning with our proprietary technology,
we reach the most efficient target group for your customers.

3rd Party Website Targeting

At Amerge, we do not limit our DSP offering to placements on Amazon-owned websites but offer the option to deliver ads on the wider web as well. Together with our SSP partner TripleLift, we ensure all our campaigns deliver in high-quality, engaging and brand-safe environments when serving our DSP campaigns outside of Amazon websites. The solution spans Display and DSP Video placements globally, as well as Premium Streaming TV placements across a variety of publishers in select marketplaces.

Amerge Engine for DSP

Amerge Engine for DSP (BETA) allows a single line item per ASIN for deep and granular campaign structures. 91.2% of Amerge DSP campaigns are above the category benchmark – 61% are 2x over, 23% are 5x over and 8% are 10x over the category benchmark.

DSP Reseller

Our speciality is managing DSP campaigns in-house. However, we do also allow agencies and brands to utilise our DSP entity and benefit from our reporting capabilities and discounted rates. Our expertise as a DSP reseller allows us to provide unique value to our clients, ensuring they maximize their advertising ROI.

Learn more about DSP Reseller Program

Unlock the Full Potential of Amazon DSP with Amerge

DSP Intro

Amazon DSP has become essential for driving incremental growth, connecting brands with new customers, and enhancing brand awareness through its sophisticated targeting capabilities and diverse ad formats. By utilizing Amazon’s rich audience data and sites like Amazon, Prime Video, IMDB or Twitch, DSP enables businesses to craft impactful, data-driven campaigns tailored to their objectives. These strategies ensure brands effectively engage relevant audiences while maximizing their marketing investments.

Strategy Planning

Using a tailored approach, we create strategies designed to meet each client’s unique objectives. We are experts at addressing any stage of the marketing funnel, such as awareness, consideration, conversion, or even a mix of the above. We provide clear guidance and implement key tactics such as prospecting, retargeting, and cross-sale to drive clear, measurable results.

Incrementality

By applying an incrementality-focused approach, we can distinguish between natural customer behavior and the additional impact driven by our marketing efforts. We prioritize incrementality by evaluating which actions drive additional value beyond baseline performance, ensuring that every tactic contributes meaningfully to growth.

Video solutions

Amazon’s video solutions span Twitch Premium Video, Amazon DSP, and Prime Video ads. Twitch delivers unskippable ads across live streams, while DSP extends reach with streaming TV and online video. Prime Video offers cinematic, unskippable spots – commonly 15 or 30 seconds, with other lengths available – inside premium movies, series, and live sports, combining impact, targeting, and budget control at lower TV cost.

Local Ads

At Amerge, we help local brands like theaters, universities, and events reach the right audience at the right time. Using Amazon DSP, we target by zip code, city, or region across Amazon and partner sites. Interactive ads, real-time insights, and lookalike audiences drive measurable results without selling a product on Amazon.

Non-Endemic

At Amerge, brands that do not sell on Amazon reach high-intent audiences on Amazon and owned sites like Prime Video, Twitch, or IMDb, plus thousands of partner websites. Using Amazon DSP, we create full-funnel campaigns with precise targeting, interactive ads, and Ad Tag tracking to measure sign-ups, applications, conversions and many other events.

Books & KDP

At Amerge, we empower publishers and authors to promote books, whether Kindle Direct Publishing titles or those sold on Amazon using a variety of ad formats. With precise targeting across Amazon, Fire Tablets, and partner sites, campaigns drive discovery, engagement, and sales throughout the reader journey.

DSP Reseller Program

The Amerge Amazon DSP Reseller Program is your gateway to full-funnel advertising powered by Amazon’s Demand-Side Platform. As an officially certified Amazon Ad Tech Reseller and Amazon Ads Advanced Partner, Amerge provides full access to all DSP functionalities, enabling you to run display and video campaigns both on and off Amazon.  

Through our flexible program tiers: Reseller Managed, Self-Service Pro, and Self-Service Essentials; you can choose the level of support that fits your business model. We equip you with a clear onboarding guide, dedicated campaign setup checks, and ongoing updates on the latest DSP features, including Performance+ and Brand+ targeting capabilities. With the ability to book Prime Video and other upper-funnel inventory, and run campaigns globally, your agency can tap into Amazon’s full advertising ecosystem.

Roadmap

We analyze your brand

We run a detailed free of charge audit to understand your current set up and identify the main missed opportunities.

We develop a tailored strategy

Our specialists create data-driven Amazon DSP campaigns that reach the right people at every stage of the customer journey. We build and tailor different audience segments and placements ensuring your brand connects effectively and efficiently through Amazon’s powerful targeting capabilities.

We drive incremental sales

In this phase we implement the Amerge Ads strategy in close cooperation with your team, optimising for maximum growth and sales. With our granular settings approach, we’re able to detect key performance signals early and fine-tune campaigns to maximize their impact.

What our team says:

“Based on the continuous strong performance in Germany and France, the client decided to expand into the Italian and Spanish marketplaces, where we are already observing promising early campaign results; additionally, leveraging the close partnership with Amazon, the client will not only broaden their marketplace presence but also test new DSP formats, including an upcoming Prime Video campaign in Germany.”

Lina Leonenko DSP Account Manager

“For Dunk & Bright, we strategically refined our approach, focusing on building brand awareness within key geographic zones to leverage local resonance. We then implemented highly focused targeting, reaching individuals with a demonstrated interest in furniture. This precision maximized our client’s budget and ensured their brand message resonated with the ideal audience.”

Erin McLoughlin DSP Account Manager

“In its first year, the DSP always-on strategy has focused on maintaining a balanced mix of awareness and conversion KPIs—striking a blend of short-term and long-term goals. The campaign delivered 70 million impressions using responsive e-commerce creatives while maintaining an average CTR of 11%, resulting in over 78,000 click-throughs. Sales aligned with this trend, with an ACOS of 3.45%.

Michal Ondro DSP Account Manager