DSP Playbook: Faster, More Reliable DSP Campaign Setup
Setting up your Amazon DSP Line Items has historically been a time-intensive process involving multiple tools, manual data entry, and workflows. In Q1 2026, we delivered a purpose-built web application that brings the entire DSP Line Item booking process into a single, guided interface.
Your Account Managers can now configure campaigns from a centralized platform, with settings that automatically validate against each other to prevent incompatible combinations. The result is a significantly faster setup process with fewer opportunities for human error, and a consistent approach across every execution built on experience of running Amazon DSP since 2014.
For you, this means faster campaign launches, more reliable Line Item naming and structure, more efficient CPMs and a cleaner foundation for performance reporting.
DSP Creatives Tool: Streamlined Creative Management for DSP Campaigns
Creative management across Amazon DSP campaigns has long required manual updating of numerous creatives across multiple Line Items. This quarter we delivered a dedicated DSP Creative Assignment tool that centralizes the process of associating Creatives to Line items and forms a significant part of our vision for Amazon DSP managed service platform.
The tool reduces manual steps involved in associating creatives with DSP Line Items, making it faster to get campaigns live and easier to respond to ongoing changes in promoted products and services. Built-in validation surfaces potential issues before they reach Amazon DSP, minimizing delays caused by rejected or mismatched creatives.
If you run large or multi-format DSP campaigns, this translates directly into reduced time-to-launch and fewer creative-related disruptions to your campaign delivery.
Platform Security and Infrastructure Upgrades
Behind every reliable platform is a continuous commitment to keeping its foundations secure, up to date, and performant. This quarter, the Amerge Tech team completed a comprehensive round of infrastructure and security upgrades bringing all core components in line with the latest best practices and industry standards.
These updates improve the overall resilience and security posture of our platform, ensuring that your data and advertising workflows remain protected. While much of this work happens beneath the surface, it directly supports the stability and availability of every Amerge tool you rely on day-to-day.
Staying current with evolving security standards is an ongoing commitment for Amerge, and this quarter’s work sets a strong baseline for the platform improvements we have planned for you throughout 2026.
Total/Promoted Toggle
The Attribution Type filter, also known as the Total/Promoted Toggle, has been extended to the Total tab in Amerge View (previously only available within the Ads tab). You can now apply this filter when analysing total performance, giving you greater flexibility to cut between attribution views in the context that matters most to your analysis.
Branded Search Metrics
Branded Search metrics are now available in Amerge View, providing clearer visibility into how your advertising is building brand awareness and driving shoppers to actively seek out your brand on Amazon. Four new metrics have been added across both DSP and Sponsored Ads:
- Branded Searches – tracks the total number of brand-related searches attributed to your campaigns.
- Cost per Branded Search – measures the cost efficiency of generating that branded search activity.
- Branded Search Rate – expresses branded searches as a proportion of total impressions, giving you a measure of how effectively your campaigns are converting reach into brand discovery.
- Branded Searches to Click Ratio – divides branded searches by clicks, surfacing how much brand-awareness lift your campaigns are generating beyond direct click-through activity; a higher ratio indicates your ads are driving shoppers to actively search for your brand, not just click on it.
Together, these additions help surface a more complete picture of brand impact, all within your existing Amerge View reporting environment.
Sponsored TV
Sponsored Television (STV) campaign data is now integrated into Amerge View, bringing a previously unmeasured campaign type into the reporting fold. STV performance can now be tracked alongside your existing campaign types, enabling a more complete view of campaign activity and giving you the same depth of reporting and insight for STV investment as you have for other formats.
Enhanced Report Rendering Times
Following a focused optimization effort throughout Q1, Amerge View reports are now faster and more responsive than ever. Through a combination of dataset restructuring and reporting layer enhancements, we’ve further improved performance, delivering a noticeably smoother experience when navigating and analysing your data.
