Amerge blog

Brits Want to Be Healthy, Organised, And Playful In 2023

February 1, 2023

According to top search terms on Amazon.co.uk (cumulative data obtained throughout Week 1-3 in January 2023) “Lego”, “Water bottle”, “Air Fryers”, “2023 diary” and “Calendar 2023” represent the absolute top 5 Amazon search terms in the UK this month (see the table below).

Top Amazon.co.uk search terms in January 2023

When it comes to the largest relative search rank changes within the TOP 10 searched terms from December to January, “2023 calendar” leads with 110 month-over-month (MoM) rank improvement, followed by “diary 2023” (93 positions up MoM), “calendar 2023” (68 positions up MoM) and “2023 diary” (67 positions up MoM) (see the chart below).

Top 10 Keywords in January 2023 and their change in rank from December 2023 — Interestingly “**Water Bottle**” search term was up 30 positions since December 2022 reaching the second place this month so far – right after the all-mighty “Lego”. To mention an absolute winner in terms of search rank improvement, “**Lego Daffodils**” has taken the lead with an incredible 459,789 positions jump (from 482,264^th position in December to 22,475^th in January) followed by “**Installed Ovens**”, “**Ball Ice Cube Tray**”, “**FFP2+Mask**”, “**Thrifty Kitchen**” and others (see the charts below).

Top 10 Search Terms Rank Improvement (December 22-January 23) — At Amerge, we understand the importance of staying ahead of the latest trends and we are here to help businesses navigate the ever-changing world of Amazon e-commerce. If you want to capitalize on these trends and stay ahead of the curve, contact us at hello@amerge.com to learn more.

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