According to top search terms on Amazon.co.uk (cumulative data obtained throughout Week 1-3 in January 2023) “Lego”, “Water bottle”, “Air Fryers”, “2023 diary” and “Calendar 2023” represent the absolute top 5 Amazon search terms in the UK this month (see the table below).
When it comes to the largest relative search rank changes within the TOP 10 searched terms from December to January, “2023 calendar” leads with 110 month-over-month (MoM) rank improvement, followed by “diary 2023” (93 positions up MoM), “calendar 2023” (68 positions up MoM) and “2023 diary” (67 positions up MoM) (see the chart below).