Case Studies

e.l.f. Cosmetics is a global cosmetics and skincare company on a mission to make beauty accessible for everyone. They offer a wide range of affordable, high-quality products for all skin types and tones. Due to our sophisticated, insight-led strategy that combined Amazon Marketing Cloud signals with e.l.f.’s first-party data to drive exceptional, scalable outcomes, we strategically integrated AMC and DSP to unlock high-impact, incremental growth across Amazon and the open internet. Our granular audience segmentation, precise negative targeting, and full-funnel optimisation drove a +54% UK and +106% DE ad sales uplift, while improving ROAS. Most impressively, e.l.f. became the #1 Amazon mass cosmetics brand in the UK within three months — proving our data-driven, cross-supply strategy delivered sustainable market leadership.

Hair Care is the second-largest sub-category in Beauty on Amazon and poses challenges due to market saturation and high CPCs. Find out how we’ve increased branded searches and ad sales.