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Bondi Sands Case Study: Amazon Ads & Seller Partnership

Key metrics

Bondi Sands I Case Study on Selling Partner Services
260% increase in total sales YoY
Bondi Sands I Case Study on Selling Partner Services
70% increase in Market Share
Bondi Sands I Case Study on Selling Partner Services
NTB% increased by 63%

Challenge

Founded in Melbourne in 2012, Australian beauty brand Bondi Sands, offers salon-quality self-tanning formulas, as well as a range of sun-care and skincare products.

Bondi Sands were facing restrictions due to retail issues. Limited advertising was allocated to product launches across saturated markets where awareness was low (skin care). Incorrect advertising strategy meant they run out early in the day, which resulted in reduced sales, this lead to less budget being allocated to ads, causing a negative cycle.

Bondi Sands I Case Study on Selling Partner Services
Bondi Sands I Case Study on Selling Partner Services
Bondi Sands I Case Study on Selling Partner Services

Our approach

We focused on fixing the listings and buybox issues, followed by a comprehensive full funnel ads strategy. Budget was limited at the outset so we utilised AMC data to understand the most efficient strategies to grow new customer acquisition. This led to increased investment across all ad channels; Sponsored Brands, DSP & Video and allowed us to utilise bespoke creatives during key events.

Our solution

Bondi Sands I Case Study on Selling Partner Services
“We used Amazon Marketing Stream to highlight key time of day opportunities and our proprietary optimization tool, to set granular day-parting campaigns. The data was integrated into a single reporting dashboard that tracks individual ASIN sales, allowing for reactive optimizations.”
Chloe Enever, Category Lead for Non-Endemic
chloe.enever@amerge.com

Results

Buybox allocation surged from 40% to 90%. YoY total sales increased by 260%, market share 70% and NTB% 63%. We cultivated a new audience base and boosted struggling categories. Suncare Market share increased by 150% YoY and Skincare by 50% YoY (both new categories and saturated markets).

What does the client say

“Bondi Sands and Amerge have been working closely together over the last year and have been an essential support in our Amazon strategy. They have been an indispensable component in our account recovery and have quickly regained our top placements. We can always trust Amerge to utilize the budget and run strategic campaigns to grow sales. The team are a great support on the retail side of the Seller Central account, providing recommendations and raising cases in an efficient manner to ensure they are resolved ASAP.”
Gillian Ross, Sales Manager at Bondi Sands
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