Anna Atkin: Driving Incremental Sales Matters
After over a year at Amerge and nine years at Amazon, I’ve had time to reflect on my career journey. I’m confident that joining Amerge was the right choice. I wanted to work with clients on real business challenges at an agency that embraces innovation and adapts quickly to market changes. Here are some key […]
Beyond the Marketplace: How Brands That Do Not Sell on Amazon Can Win with Amazon Ads
Amazon, the retail giant, has long been a go-to e-commerce platform for brands selling their products directly to consumers. But what if you’re a brand that doesn’t sell on Amazon? Until recently, your advertising options were limited. This blog post dives into the world of endemic vs. non-endemic brands on Amazon advertising, exploring how this […]
Join us for the Amerge E-commerce Dinner in Berlin
Calling all Berliners and E-commerce Berlin attendees! As we gear up for E-commerce Berlin, we’re thrilled to invite you to an exclusive Amerge E-commerce Dinner – an evening of networking, great food & drinks, and exclusive insights into the world of Amazon. “As Managing Director for Amerge Germany, I’ve seen countless e-commerce trends come and […]
Amerge View Highlights of the year 2023
At Amerge, we leverage cutting-edge technology to provide the best-in-class services to our clients. We listen to the feedback of our customers, and we implement it into our tech solutions. Let’s explore together the most significant milestones of 2023. Q1 Advanced Search Data AnalysisIn January, we introduced a new feature for ranking search terms, offering […]
How to master Amazon Sponsored Ads with Consistency and Precision in Account Structure Management
Today we’re continuing the blog series with another common Sponsored Ads pitfall: inconsistency when managing your Sponsored Ads. If you’re inconsistent your setup is messy and that impacts your performance because you’re having a hard time navigating your account and finding problems. Inconsistency is a compounding problem over time and costs you every step of […]
Amazon UnBoxed on Tour: Insightful takeaways
Our Amerge UK crew were present at the inaugural London Amazon unBoxed event this week. We successfully attended the majority of the sessions and had the opportunity to interact with both familiar and new faces in the breakout hubs. In case you missed the morning keynote or wish to refresh Amazon’s key takeaways, we’ve taken […]
What Not to Do in Amazon Sponsored Ads
Amazon Ads tools and services are constantly evolving elements. In times of audience fragmentation, economic uncertainty, and technology disruptions, advertisers want to ensure that they get the best return on investment for their money. However, it might be challenging to follow all the process updates, stay on top of daily changes, and run the business. Learn […]
We know what works I Amerge Creative Services, A+ and plenty more
Who are we? Amerge Creative Services is an internal department within Amerge to assist you with all your creative needs and projects. We are a group of former Amazon employees, designers, and project managers who are equipped with know-how not only about design but also about Amazon. This is critical when considering a creative agency for your […]
How to Master Amazon Marketplace Expansion
Traveling on vacation to another country? Going on a business trip or even moving permanently somewhere else? Getting to know new cultures and habits, learning a new language, and enjoying the local products is very exciting. But what if you want to buy your favourite brand of sunscreen, because that’s the only one that doesn’t […]
Discover the role of negative targeting in Sponsored Ads
In today’s blog, we’re going to discuss another common pitfall that we see during our free audits, which is that negative targeting is often missing. Compared to pausing, it requires more effort to implement but it pays dividends later on but let’s get into it. Negative targeting missing There are two ways you should use […]